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Reflect Dynamic Brand Identity by Ice9 Interactive

Home > Winners > Design #39748 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ice9 Interactive (AZ) for A' Design Awards and Competition. You can access the full profile of Ice9 Interactive by clicking here. Access more information about the award winning design Reflect here.



Interview with Ice9 Interactive at Saturday 28th of February 2015

FS: What is the main principle, idea and inspiration behind your design?
AZ: The primary inspiration for the project came from the idea of exploring a core ethos of music and devising a way of creating a brand identity that is deeply interlinked with that. Music is constantly chaotic and evolving, but always personal. It transcends barriers—both temporal and spatial (cultural). Always flowing with glimpses of novel meaning. Each moment, each place adds a new shade to this cavalcade of cascading tunes; telling us a different tale every time. We attempted to capture these self-reflective momentary tales of music and represent them in design motifs inspired from the form of “Rorschach blots”.

FS: What are your future plans for this award winning design?
AZ: The project is still ongoing. It was part of the new brand identity by Dj Sarhi.

FS: How long did it take you to design this particular concept?
AZ: Development of the project started in September 2014 and finished in December 2014. Development was done entirely in Dhaka, Bangladesh; printing and circulation of promotional materials were done in respective cities where the album was launched.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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