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Familiar and Unfamiliar Moving Objects With Clockwork Mechanism by YANG SONG

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Editor Frank Scott (FS) from DesignPRWire has interviewed designer YANG SONG (YS) for A' Design Awards and Competition. You can access the full profile of YANG SONG by clicking here. Access more information about the award winning design Familiar and Unfamiliar here.



Interview with YANG SONG at Friday 6th of March 2015

FS: What is the main principle, idea and inspiration behind your design?
YS: Living objects. The relationships and stories between people and their belongings are the main inspiration of this design.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
YS: I intended to create an imaginative world, in which all the objects could move and react. The difficulty was how to make this real.

FS: What are your future plans for this award winning design?
YS: I would like to develop this whole concept as a long term programme. I think this design will become a symbol of me as an experimental industrial designer.

FS: How long did it take you to design this particular concept?
YS: It took me around two months to get this concept.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
YS: I just want to share the concept of cherishing daily objects with other people within a dramatic design language.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YS: I am also a designer maker. Therefore, I intend to make them by myself and perhaps not for commercial purpose.

FS: What made you design this particular type of work?
YS: The love of objects.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
YS: My tutor, Terry Rosenberg helped me a lot on theoretical thinking.

FS: Who is the target customer for his design?
YS: For all.

FS: What sets this design apart from other similar or resembling concepts?
YS: It is unique because the reactions of the objects are reflected by their users, so anyone could create his/ her own clockwork world.

FS: How did you come up with the name for this design? What does it mean?
YS: The little details that we do not realize in our daily lives. So it means the unfamiliar elements within the familiar life.

FS: Which design tools did you use when you were working on this project?
YS: 2D and 3D software, woodworking tools, metalworking tools, silicon rubber tool, etc.

FS: What is the most unique aspect of your design?
YS: crazy but sweat.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
YS: The technicians at Goldsmiths Design Department.

FS: What is the role of technology in this particular design?
YS: Technology should always serve humanity.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
YS: Memory is the data collection of this project.

FS: What are some of the challenges you faced during the design/realization of your concept?
YS: The way of expressing the concept.

FS: How did you decide to submit your design to an international design competition?
YS: I am confident with my design and I just intend to participate into this top level design party.

FS: What did you learn or how did you improve yourself during the designing of this work?
YS: Design should always be honest to the designer himself/herself, and then it might impress the users/audience.

FS: Any other things you would like to cover that have not been covered in these questions?
YS: Thanks to my sweat childhood given by my parents.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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