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Deft Converting Tools Excavator by Zhao Yan

Home > Winners > Design #36911 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Zhao Yan (YZ) for A' Design Awards and Competition. You can access the full profile of Zhao Yan by clicking here. Access more information about the award winning design Deft here.



Interview with Zhao Yan at Sunday 15th of March 2015

FS: What is the main principle, idea and inspiration behind your design?
YZ: Simple form,Multifunction,Easy to use.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
YZ: Easy to use, Makes people like it.

FS: What are your future plans for this award winning design?
YZ: Looking for Investors, transforming it as a commodity.

FS: How long did it take you to design this particular concept?
YZ: About two year.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YZ: I plan to sell the production rights.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
YZ: My design team give me many suggestions.

FS: Who is the target customer for his design?
YZ: Construction workers.

FS: What sets this design apart from other similar or resembling concepts?
YZ: With a new structure to solve the problem.

FS: How did you come up with the name for this design? What does it mean?
YZ: The name is to highlight product's features.

FS: Which design tools did you use when you were working on this project?
YZ: Computer-aided design software.

FS: What is the most unique aspect of your design?
YZ: The new structure.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
YZ: I want to work with technical people.

FS: What are some of the challenges you faced during the design/realization of your concept?
YZ: How to realize the structure of my concept.

FS: What did you learn or how did you improve yourself during the designing of this work?
YZ: Discuss design with my design team.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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