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Mastodonts Toy by Pablo Saracho

Home > Winners > Design #36396 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Pablo Saracho (PS) for A' Design Awards and Competition. You can access the full profile of Pablo Saracho by clicking here. Access more information about the award winning design Mastodonts here.



Interview with Pablo Saracho at Sunday 15th of March 2015

FS: What is the main principle, idea and inspiration behind your design?
PS: Nature and simplicity

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PS: A real surprise effect. When putting together all the different parts with a mechanical look you get to an animal of very clean lines and design.

FS: What are your future plans for this award winning design?
PS: Go for the next!

FS: How long did it take you to design this particular concept?
PS: The first design was very fast, a few weeks, but achieving the final prototypes was longer than 6 months

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PS: I wanted something very natural and a new way of understanding a toy not so childish

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PS: We produce our own goods.

FS: What made you design this particular type of work?
PS: A new way of understanding this moment in my life. It is what I always wanted to do and I have been lucky enough to have the slot in my life to do it.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
PS: Yes my wife and partner Mayte

FS: Who is the target customer for his design?
PS: Children from 5 to 100. Design lovers. Wood lovers.

FS: What sets this design apart from other similar or resembling concepts?
PS: From my point of view is the combination of design + the surprise of the "puzzle like" toy.

FS: How did you come up with the name for this design? What does it mean?
PS: Is a tribute to the animals that weigh more than 700 kg. It is what they all have in common, besides the body!!

FS: Which design tools did you use when you were working on this project?
PS: Many paper sheets and pencils, 3d CAD and CAM and a SCM CNC router.

FS: What is the most unique aspect of your design?
PS: It is my clients to tell. We like to think it is a combination of things you do not find in other wooden toys.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PS: Carpenters.

FS: What is the role of technology in this particular design?
PS: It is very relevant in order to produce quality at a reasonable price.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
PS: We are in constant search benchmarking via the internet: Instagram, Pinterest, shops, words related, recommendations from people, magazines, awards...

FS: What are some of the challenges you faced during the design/realization of your concept?
PS: They need to be different, producible and it must be based on the aims of high quality and good value for money

FS: How did you decide to submit your design to an international design competition?
PS: There are two different aims: it is a good way to help the objective of becoming worldwide known and the other is that we wanted to test the quality of our products.

FS: What did you learn or how did you improve yourself during the designing of this work?
PS: Not being afraid of redoing it and starting from zero again as many times as needed.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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