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Flux Table by studio INTEGRATE

Home > Winners > Design #31265 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer studio INTEGRATE (sM) for A' Design Awards and Competition. You can access the full profile of studio INTEGRATE by clicking here. Access more information about the award winning design Flux here.



Interview with studio INTEGRATE at Friday 2nd of May 2014

FS: What is the main principle, idea and inspiration behind your design?
sM: We use mathematical logic and basic forms that have been adopted in Middle Eastern art and architecture to achieve a an innovative design, yet with an alternative method. The outcome of the design is rooted, functional and innovative.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
sM: We wanted to achieve a novel form that uses old and well known principals. By using a historical base pattern and a series of arches, we have created a dynamic object that can be produced by contemporary techniques.

FS: What are your future plans for this award winning design?
sM: We are planning to exhibit it in art fairs and exhibitions. We would also like to create a side and coffee table to complete the FLUX series.

FS: How long did it take you to design this particular concept?
sM: It took us 5 months for designing and prototyping and 7 months to complete the production of the first two prototypes in black and white.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
sM: We received a commission with an open brief that allowed us to come up with this design proposal. FLUX table is a result of a long term systematic research which is visibly influential in our products and architecture.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
sM: The table is manufactured in Austria. We intend to produce FLUX table with the same company that we developed it with.

FS: What made you design this particular type of work?
sM: We are interested in designs that are functional, rooted, unique and memorable. FLUX table is admired and remembered by the people who see it, yet it is fully functional for everyday life.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
sM: Both Amin and I have worked with influential architectural practices such as Foster and Partners, whose method of design has influenced our work. Both of us also come from Iran with a rich architectural heritage. For the past seven years, our goal has included understanding the principals of vernacular architecture and evolving them in our projects.

FS: Who is the target customer for his design?
sM: FLUX table is a limited edition production. It targets art and furniture collectors or people who appreciate unique and high quality contemporary design.

FS: What sets this design apart from other similar or resembling concepts?
sM: FLUX table is formally novel, yet it is historically rooted. It is iconic while being fully functional. Its dynamic form is strictly geometrical from some angles and very fluid from others. To my knowledge there is no other product that resembles this.

FS: How did you come up with the name for this design? What does it mean?
sM: Flux is the act or process of fusion. Correspondingly, FLUX table is a fusion of a series of historical elements that are used in architecture integrated into a contemporary unified form. These elements involve mathematical patterns at the top and a series of arches in the middle.

FS: Which design tools did you use when you were working on this project?
sM: We used computational three-dimensional digital and physical modelling techniques. This involved the extensive use of our in-house 3D printer to develop the form and improve its stability and visual effects.

FS: What is the most unique aspect of your design?
sM: Its form. FLUX is a molten state of many geometrical configurations into a single object. It changes from geometrical to fluid as the view point changes. As a result, its form constantly changes as the view point varies.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
sM: Mehran Gharleghi and Amin Sadeghy were the lead designers of FLUX table.

FS: What is the role of technology in this particular design?
sM: Our design is highly informed from the possibilities that are offered by digital processes of design and contemporary fabrication methods. Thus, FLUX table is designed with the most advanced design tools and the prototypes were created with 3D printers and fabricated with CNC Milling machines.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
sM: The design of FLUX table is directly driven from an analytical research on geometry and math. Our general design approach is highly analytical and is informed from our research on performance, materiality, fabrication, and geometry. For more information please visit: http://www.studiointegrate.com/research.html

FS: What are some of the challenges you faced during the design/realization of your concept?
sM: Due to the complex geometry of FLUX table we had to significantly optimise the form in order to reduce the production cost. The final form of FLUX table was achieved through a long step by step design process and sometimes having to reproduce the same design from scratch was very challenging.

FS: How did you decide to submit your design to an international design competition?
sM: We are very confident that FLUX table will win awards. We truly believe in our design processes and outcomes that have been accomplished in our studio.

FS: What did you learn or how did you improve yourself during the designing of this work?
sM: Through the fabrication process we have had to familiarise ourselves with a variety of fabrication methods and their strengths and weaknesses. We have developed our designs through many iterations in order to enable the fabrication through our chosen method. The production of the FLUX table was a very interesting process.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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