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Diana Bag by Diana Sokolic

Home > Winners > Design #28014 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Diana Sokolic (DS) for A' Design Awards and Competition. You can access the full profile of Diana Sokolic by clicking here. Access more information about the award winning design Diana here.



Interview with Diana Sokolic at Friday 8th of March 2013

FS: What is the main principle, idea and inspiration behind your design?
DS: One day I bought beautiful shoes but couldn't find the matching bag. Since I am making lumino-kinetic objects as well as necklaces out of plexiglas, plexy was my logical choice of the material for the bags.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
DS: The main focus was FUNCTION combined with BEAUTY. I wanted to achieve a bag that will become THE bag - different from other bags women wear.

FS: What are your future plans for this award winning design?
DS: I hope to conquer the world ;)))

FS: How long did it take you to design this particular concept?
DS: The process of designing in my studio was relatively short, but the process of making the prototype needed time because of number of experts needed to be included.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
DS: I pursuit my inspiration, as usually when I design things I like to wear, to use or to live in...

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DS: I am producing this line of bags myself.

FS: What made you design this particular type of work?
DS: I needed a bag that is different and beautiful.

FS: Who is the target customer for his design?
DS: The target customer for this bag is every woman that has taste.

FS: What sets this design apart from other similar or resembling concepts?
DS: Although there are some plexy bags in the market, they look more than plastic boxes than like bags.

FS: How did you come up with the name for this design? What does it mean?
DS: I have designed it, I like it and I have named the bag after me.

FS: Which design tools did you use when you were working on this project?
DS: Paper and a pencil for the sketches, then a ruler for the exact drawing of the design and then a paper prototype....

FS: What is the most unique aspect of your design?
DS: Having two pieces of plexy attached to a textile clutch makes this bag unique.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
DS: I needed professionals from different fields to finish my project.

FS: What is the role of technology in this particular design?
DS: There is some but not much technology involved.

FS: What are some of the challenges you faced during the design/realization of your concept?
DS: Finding the rignt material for the inner clutch was the real challenge.

FS: How did you decide to submit your design to an international design competition?
DS: People who saw the bag were thrilled as much as I was, so I decided to submit my design to a professional judgment.

FS: What did you learn or how did you improve yourself during the designing of this work?
DS: Contacting professionals in different fields with skils and knowledge that I don't have helped improving myself.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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