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Klaipeda City 760-Th Anniversary Visual Identity by Roman Klemencov |
Home > Winners > Design #27683 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
RK: Klaipeda is the third largest city in Lithuania with a long history, situated next to the Baltic Sea. Getting an inspiration from calligraphy we designed the whole anniversary visual identity system: slogan “Klaipeda - City of Good Winds”, logotype, promo and representational materials, Klaipeda historical panorama, kinetic spatial composition “Klaipeda. 1252-2012 Historic Pendulum” as well as an interactive composition which metaphorically was called “Birds Chirping”. About "Klaipeda" logotype. Merging the words “City”, “Wind”, “Calligraphy”, “Anniversary” we designed a logotype – an attractive, vivid, emotion-rich, freestyle calligraphically written and digitized “Klaipeda” name. The official Klaipeda City heraldry red/yellow color palette was used as the main Klaipeda 1252-2012 visual identity color. Personally, we could compare it to jazz, with its continuous pulsation, rhythmic improvisation, expression, joy and a kind of freedom. We tried to find the proper balance between harmony, action and expressivity. It reflects optimistic emotions through attractiveness, visuality and style.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
RK: This design has been already produced for Klaipeda City Municipality (2012)
FS: Where there any other designs and/or designers that helped the influence the design of your work?
RK: Air-Kinetic sculptures of Alexander Calder.
FS: Which design tools did you use when you were working on this project?
RK: Calligraphy, Digital computer graphics, Print production, Interactive elements.
FS: What is the most unique aspect of your design?
RK: Originality, Innovation & Actuality.
FS: What is the role of technology in this particular design?
RK: A significant role +++++++++++
FS: What are some of the challenges you faced during the design/realization of your concept?
RK: Time limit, actually this project has been realized in 2 month (from start to end: main idea generation, print material project development, engineering - spatial compositions, montage etc. )
FS: How did you decide to submit your design to an international design competition?
RK: Knowing that "A'design Award" competions is highly prestigious award, our group decided to submit designed "Klaipeda 760-th anniversary" visual identity project.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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