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Pain and Suffering Research Branding by Sharon Webber-Zvik

Home > Winners > Design #27196 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sharon Webber-Zvik (SW) for A' Design Awards and Competition. You can access the full profile of Sharon Webber-Zvik by clicking here. Access more information about the award winning design Pain and Suffering here.



Interview with Sharon Webber-Zvik at Sunday 23rd of June 2013

FS: What is the main principle, idea and inspiration behind your design?
SW: The main idea was to create a shocking design which relates to science on a philosophic point of view. My inspiration was artists from Leonardo De Vinci's time who conducted studies of the human body through drawing and engravings of dead people.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SW: I aimed to achieve a unique mirror of personal pain. To create a design which can be seen and analyzed differently just by personality differences and by the viewer's course of life.

FS: What are your future plans for this award winning design?
SW: My future plans are to extend my design and art to additional mediums such as photography, videos, artistic animations and non electronic art. I plan to keep this design living, breathing and evolving as does the academic research.

FS: How long did it take you to design this particular concept?
SW: It took me one year to research, study and develop this design.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SW: Dr. Smadar Bustan gave me full freedom to express my art through this design and I decided to pursuit my own inspiration.

FS: What made you design this particular type of work?
SW: I am fascinated with the idea of humanizing pain and suffering, and giving those creatures the characteristics of cynical psychopaths.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
SW: No. Myself only.

FS: Who is the target customer for his design?
SW: Anyone, everyone, everywhere. I believe this work will make people curious about the Dr. Bustan research group. I hope that people who suffer will no longer feel alone or unspoken and I hope those in pain will find themselves or their voices in this design.

FS: What sets this design apart from other similar or resembling concepts?
SW: Designing around subjects such as suffering and pain is very challenging as one can easily fall into clichés. I tried with every part of my body to create a "fresh" design that contains strong statement through visual elements that put together create an emotional experience

FS: How did you come up with the name for this design? What does it mean?
SW: This design has no name, The name that this design is attached to is the name of the international research group.

FS: Which design tools did you use when you were working on this project?
SW: My work is created using tools such as pencil and paper and computerized tools such as Adobe Photoshop and a Wacom tablet and pen.

FS: What is the most unique aspect of your design?
SW: I think the most unique aspect of my design is not the work itself but the reactions and feedback I receive from people who view it. I am both honored and thrilled that until today, I did not receive two responses that were alike - each viewer sees different things and experiences this work completely differently

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SW: I have done this work completely on my own.

FS: What is the role of technology in this particular design?
SW: Apart from using modern technology and tools for the creation of this design, I tried to keep this work unrelated to any specific technology.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SW: For my work to be honest and true I had to step out of my comfort zone and daily routine and to identify pain and suffering in real life. I started taking pictures of myself on bad days but it wash't enough. I then asked members of my family to take pictures of them as they tell me the story of their lives. After that, I had the courage to go out to the streets. I took pictures of homeless people who's suffer and pain consumed them and their lives.

FS: What are some of the challenges you faced during the design/realization of your concept?
SW: Designing around subjects such as suffering and pain is very challenging as one can easily fall into clichés. I tried with every part of my body to create a "fresh" design that contains strong statement through visual elements that put together create an emotional experience

FS: How did you decide to submit your design to an international design competition?
SW: I have personal strong feelings for this work. I work with Dr. Smadar Bustan and her international research group for the past five years (almost from its first day). I believe in it and I believe in the significance of this art to the research.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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