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Red Script Pro Typeface Typeface by Red Design Consultants Rodanthi Senduka

Home > Winners > Design #25423 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Red Design Consultants Rodanthi Senduka (RR) for A' Design Awards and Competition. You can access the full profile of Red Design Consultants Rodanthi Senduka by clicking here. Access more information about the award winning design Red Script Pro typeface here.



Interview with Red Design Consultants Rodanthi Senduka at Saturday 21st of April 2012

FS: What is the main principle, idea and inspiration behind your design?
RR: To design a font on the iPad.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
RR: Our focus was to create a script that has visual appeal and most importantly is easily legible.

FS: What are your future plans for this award winning design?
RR: It's currently sold on www.fonts.gr, however we aim to make it available through other type foundries as well. We plan to increase the languages it's available in.

FS: How long did it take you to design this particular concept?
RR: 3 months

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
RR: It was an inspiration

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
RR: It is sold on www.fonts.gr. It has also the main font used on a client's packaging (Karamolegos, baked goods)

FS: What made you design this particular type of work?
RR: I absolutely love working on my iPad. it's an amazing tool. I sketch and doodle on it quite frequently, and decided to create a typeface.

FS: Who is the target customer for his design?
RR: Design studios, but anyone really.

FS: What sets this design apart from other similar or resembling concepts?
RR: I believe it is a script that has visual appeal and I think the fact that it has been created on the iPad makes it quite unique.

FS: How did you come up with the name for this design? What does it mean?
RR: I named it after my company, Red Design Consultants.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
RR: Yes, Eleni Beveratou implemented the letter-forms into a font.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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