|Editor Frank Scott (FS) from DesignPRWire has interviewed designer James Lee (JL) for A' Design Awards and Competition. You can access the full profile of James Lee by clicking here. Access more information about the award winning design Paperclip Armrest here.
|Interview with James Lee at Sunday 22nd of April 2012
FS: What is the main principle, idea and inspiration behind your design?
JL: In high density seating arrangements such as such as the theatre, train cabin or economy class cabin, there’s typically only enough space for a narrow armrest between seats, which can be rather frustrating for users. The main idea of the Paperclip Armrest is to add a second level to the armrest so that neighboring occupants can both the same armrest at the same time, eliminating the battle of the elbows.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JL: The main focus in designing the Paperclip Armrest has been the efficient use of space. I wanted to create better living space for without sacrificing seat density, in other words, bringing comfort to consumers without affecting the economics of the business operators.
FS: What are your future plans for this award winning design?
JL: I hope to co-operate with manufacturers of cinema seating, public seating and aircraft seating to produce outstanding new products for customers.
FS: How long did it take you to design this particular concept?
JL: It didn’t take long to design this concept after the inspiration came. But the Paperclip Armrest is not just one design- it is a family of designs with the same basic principle, and I’ve created a number of iterations of it since coming up with the concept.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JL: The elbow room struggle in high density seating is a problem which has bothered me for long, and that’s why I’ve decided to pursuit this project when the inspiration came while sitting in a seminar.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JL: I intend to sell or lease the production rights to manufacturers of seating products.
FS: What made you design this particular type of work?
JL: I’ve always been fascinated by spatial usage in high density seating, especially things related to aircraft interiors.
FS: Who is the target customer for his design?
JL: Target customers for the Paperclip Armrest include cinemas, theatres, operators of lecture halls and conference rooms, airlines, train operators, coach companies etc.
FS: What sets this design apart from other similar or resembling concepts?
JL: What made this design special is that there’s nothing similar in the market which solves the same problem, and in such a simple manner.
FS: How did you come up with the name for this design? What does it mean?
JL: A paperclip is a very simple yet useful tool widely used in everyday life. Just like the humble paperclip, the Paperclip Armrest is an amazingly simple solution to a widespread problem faced in everyday life.
FS: What is the most unique aspect of your design?
JL: The most unique aspect of the Paperclip Armrest is its simplicity.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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