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Insectorama Drawing Templates by Stefan De Pauw

Home > Winners > Design #23317 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Stefan De Pauw (SD) for A' Design Awards and Competition. You can access the full profile of Stefan De Pauw by clicking here. Access more information about the award winning design insectOrama here.



Interview with Stefan De Pauw at Tuesday 7th of June 2011

FS: What is the main principle, idea and inspiration behind your design?
SD: I discovered laser cutting and DIY manufacturing a couple of years ago. Very fascinating that product design became suddenly available to the crowd, just like graphic design did before. I wanted to use those new options myself but now it’s hard to remember how I suddenly got the idea to make drawing templates. Possibly while playing Spore with my godchild on top of my lifelong fascination for insects.

FS: What are your future plans for this award winning design?
SD: I would like to get my design in production on a larger scale, make it available in stores. This will involve other production techniques and larger investments. Or maybe sell the concept. In the end I just want as many people as possible to be able to use them.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SD: This is an in depth pursuit of an inspiration and also my first step in product design. I got inspired by the concept of laser cutting when I first saw the Ponoko.com website. The discovery of this platform somehow spoiled me with a new array of creative possibilities but it took me a while to narrow them down into a good idea. I ordered my prototype at Ponoko and tested it out with a group of children who enjoyed it a lot. Then I finalised the templates and took care of packaging, personalised pencils, a website, a manual sheet, etc… Being a graphic designer myself this was a great self commissioned project to run from a to z.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SD: My drawing sets are manufactured in small quantities and I still take care of the rest of the production, packaging, distribution, protection, layout, everything. I'm still figuring out which of both paths I will choose.

FS: Who is the target customer for his design?
SD: My main audience are children between 6 and 10 years old but I’m an avid user myself. And I know some other adults who thoroughly enjoy it. Ok, it is a toy for children but I hope to inspire them with my drawings, to show them how far they can push the results.

FS: What sets this design apart from other similar or resembling concepts?
SD: My drawing set contains only parts and no complete shapes.

FS: What is the most unique aspect of your design?
SD: Apart from a drawing set used to trace clothes onto human figures I was unable to find other similar products that offered only parts to combine and to stimulate the imagination of the users.

FS: What are some of the challenges you faced during the design/realization of your concept?
SD: Figuring out everything by myself required a lot of research. From production techniques, dealing with manufacturers, protecting a design, how to sell it, … I still have a lot to learn. I also have a full time job as a graphic designer and it is sometimes a hectic combination with this pet project that suddenly starts to grow.

FS: How did you decide to submit your design to an international design competition?
SD: I follow the Ponoko blog and they have a regular overview of interesting competitions but I never found anything where I could apply for. So one lunch break I looked beyond that point and found the A’ Design Award website. That was 3 days before the 2010 deadline. The rest is history :-)

FS: What did you learn or how did you improve yourself during the designing of this work?
SD: That designing is indeed 10 percent inspiration and 90 percent transpiration.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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