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Whitecell Power Office by Wei Hu

Home > Winners > Design #168906 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Wei Hu (WH) for A' Design Awards and Competition. You can access the full profile of Wei Hu by clicking here. Access more information about the award winning design Whitecell Power here.



Interview with Wei Hu at Saturday 17th of May 2025

FS: What is the main principle, idea and inspiration behind your design?
WH: The fluid spatial philosophy employs a dual-circulation layout, with the central collaborative hub surrounded by window-side quiet zones to minimize distractions. By visibly integrating corporate culture into product and workspace design, employee creativity is enhanced—drawing inspiration in part from sci-fi cinematic aesthetics and research on future workplace behaviors.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
WH: The workspace is divided into collaborative dynamic zones and quiet static areas, allowing employees to immerse themselves in a sci-fi-inspired yet naturally comfortable environment that enhances both work experience and efficiency

FS: What are your future plans for this award winning design?
WH: The future demands redefining the relationship between people and workspaces as soon as possible through cutting-edge technologies and innovative materials

FS: How long did it take you to design this particular concept?
WH: I spent fifteen days working on it.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
WH: The client hoped to integrate the product with the office environment, and the business model of the outsourcing party provided excellent inspiration.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
WH: Yes, I have worked on design projects for numerous other companies, and my designs are currently being implemented by the client firms that commissioned them.

FS: What made you design this particular type of work?
WH: Each project involves different clients with unique design purposes

FS: Where there any other designs and/or designers that helped the influence the design of your work?
WH: Yabu

FS: Who is the target customer for his design?
WH: Project clients for hotels, apartments, and residential properties worldwide

FS: What sets this design apart from other similar or resembling concepts?
WH: This design integrates product display with work settings, distinguishing itself from conventional office space concepts.

FS: How did you come up with the name for this design? What does it mean?
WH: The project name is determined by the client.

FS: Which design tools did you use when you were working on this project?
WH: Pinterest、Photoshop、AutoCAD

FS: What is the most unique aspect of your design?
WH: The design employs advanced materials and innovative technologies, while optimizing spatial arrangements.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
WH: We partner with metal wall system manufacturers, assembling specialized technical teams with diverse expertise for each project.

FS: What is the role of technology in this particular design?
WH: Higher-precision installation and implementation

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
WH: Yes, optimal wind speed, temperature, and illuminance—especially airflow direction and lighting angles—significantly impact human comfort.

FS: What are some of the challenges you faced during the design/realization of your concept?
WH: New material applications may face initial implementation challenges.

FS: How did you decide to submit your design to an international design competition?
WH: I hope to connect with top-tier industry peers while gaining visibility and recognition for my design work.

FS: What did you learn or how did you improve yourself during the designing of this work?
WH: Focusing on new technologies and materials, then quickly applying them to designs can make a significant difference.

FS: Any other things you would like to cover that have not been covered in these questions?
WH: That's all


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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