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One 16 Hybrid Jetski Boat by Amor Jimenez Chito |
Home > Winners > Design #164300 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AJ: The idea was born from a very personal need: to find a balance between performance, aesthetics, and functionality in the nautical environment, based on a desire to create and research water toys. I've always been inspired by objects that not only fulfill their function but also convey emotions. ONE 16 seeks just that: to be an extension of the lifestyle of the person who pilots it, and to bring people together and socialize from this vessel.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AJ: My goal was to offer a disruptive solution to the water toy sector, creating a product adaptable to different business models, with a powerful aesthetic and functionality.
FS: What are your future plans for this award winning design?
AJ: The plan is to scale production, expand the dealer network in Europe and the rest of the world, and develop a line of accessories and expanded versions of the ONE concept.
FS: How long did it take you to design this particular concept?
AJ: The entire process took about 24 months, including market research, conceptual design, engineering and prototyping, followed by continuous improvements.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AJ: It was entirely my own initiative. I saw a gap in the market and launched into something that, as a user, I'd like to own one. It was a design idea with a strategic vision to innovate in recreational boating, detecting a clear opportunity.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AJ: I currently produce the design under my own brand/company, One Water Toys. We control the entire process to ensure quality and consistency with our vision. We are open to collaborations and selective licensing.
FS: What made you design this particular type of work?
AJ: I detected a need for more versatile, modern nautical experiences aligned with new forms of active tourism and aquatic leisure. I also saw a need for independent exploration without set limits.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AJ: I sought out and drew inspiration from timeless lines, from the most recent and trendy minimalist forms, where form follows function with elegance.
FS: Who is the target customer for his design?
AJ: Dynamic, curious people who enjoy the sea and value design as part of their lifestyle. The target audience includes boat rental companies, individuals who already own jet skis and want to expand their fleet, and premium tour operators, primarily in coastal areas or on lakes.
FS: What sets this design apart from other similar or resembling concepts?
AJ: It has soul. It's not just a floating platform; it conveys character from the first glance. The modular integration of boat and jet ski, its compact design, its customization capabilities, and its advanced aesthetics completely set it apart from the competition.
FS: How did you come up with the name for this design? What does it mean?
AJ: ONE represents unity, minimalism, and uniqueness of design. It's direct, like the experience it offers. It symbolizes unity, uniqueness, and the spirit of innovation. It's short, memorable, and reflects our mission to offer a unique nautical experience.
FS: Which design tools did you use when you were working on this project?
AJ: I primarily used Rhino, Keyshot for visualization, Adobe Suite for post-production, and other parametric design programs to validate technical specifications. But the pencil remains my preferred initial tool.
FS: What is the most unique aspect of your design?
AJ: The way the volumes and surfaces interact with the light and the environment. It has its own visual language. The most innovative aspect is the aesthetic-functional fusion between a jet ski and a boat, offering two experiences in a single adaptable product.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AJ: Yes, I worked with specialized naval engineers and manufacturers. It was a collaborative learning process. And we're continuing to work on it in the near future.
FS: What is the role of technology in this particular design?
AJ: It was key. From manufacturing processes to computer-aided design, everything relies on technology. Technology enabled prototyping, structural strength validation, navigation simulation, and improved production processes with millimeter precision.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AJ: Yes, I did a lot of research into usage habits, trends in nautical tourism, ergonomics, and materials. I translated all of this into shapes. I conducted market research, surveyed potential users, benchmarked similar products, and analyzed CE regulations to influence design decisions.
FS: What are some of the challenges you faced during the design/realization of your concept?
AJ: Finding suppliers who understood my vision and adapting the design to the technical limitations without losing its essence. Also involved was reverse engineering to adapt these jet skis, controlling weights, drafts, and maintaining aesthetics without compromising stability and safety.
FS: How did you decide to submit your design to an international design competition?
AJ: I wanted to test the work, gain an outside perspective, and give myself the opportunity to share my vision with the world. This was also a strategy to position it globally and validate its design and innovation.
FS: What did you learn or how did you improve yourself during the designing of this work?
AJ: I learned to be more patient. I learned that ideas need to mature, and details define everything. The process solidified my iterative design methods, validated with real users, and helped me improve the product's visual communication.
FS: Any other things you would like to cover that have not been covered in these questions?
AJ: I want to underscore our commitment to design as a tool for real transformation in the nautical industry. This isn't just a product; it's a long-term vision.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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