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Woodfire Collection Tableware by Luzerne Pte Ltd

Home > Winners > Design #162869 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Luzerne Pte Ltd (JL) for A' Design Awards and Competition. You can access the full profile of Luzerne Pte Ltd by clicking here. Access more information about the award winning design Woodfire Collection here.



Interview with Luzerne Pte Ltd at Friday 16th of May 2025

FS: What is the main principle, idea and inspiration behind your design?
JL: The WoodFire Collection is inspired by the raw elegance of fired wood. It tells the story of transformation – raw material shaped and reborn through the trial of fire. Drawing from the timeless beauty of wood, each piece is a unique work of art that embodies the strength and elegance of fire-kissed timber. WoodFire captures the warmth and rustic charm of a cozy fireplace, bringing a welcoming ambience to any setting. Handcrafted to achieve an authentic wood-like aesthetic, WoodFire stands bold, evoking the essence of nature's power.

FS: What sets this design apart from other similar or resembling concepts?
JL: We captured the raw elegance of wood and translated it into ceramic — offering a design that is both timeless and practical.

FS: How did you come up with the name for this design? What does it mean?
JL: WoodFire comes from its inspiration of the raw beauty of fired wood.

FS: What is the most unique aspect of your design?
JL: The handcrafted, two-part reactive glaze that creates unique, organic patterns mimicking the effect of fire on wood, ensuring no two pieces are alike.

FS: How did you decide to submit your design to an international design competition?
JL: We wanted to gain international recognition and share our collection with a global audience.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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