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Morfius Modular Furniture by Arman Farahmand |
Home > Winners > Design #161065 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AF: The Sustainable approach is what is basically behind this work. The idea is to reshape furniture in use and visual aspects.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AF: I just want to expand the furniture product's lifetime with its flexibility in use and appearance. I think the user has to have the freedom to change his/her environment without too much effort, time and money.
FS: What are your future plans for this award winning design?
AF: I am a practical designer, I believe a good design must get into people's daily lives and i believe this design has the potential to get into production. So my plan for this design is to collaborate with a good furniture manufacturer that can take this design into production and market it worldwide.
FS: How long did it take you to design this particular concept?
AF: To be honest, it took around a month, but my vision, skills, and philosophy today took me around fifteen years and also my today's friends who helped me finalize this design are part of a very long plan that is more than a decade long.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AF: My way of thinking works around modular objects because I believe modular objects are the most sustainable and sustainability not only helps the environment but helps humans to use all of their resources more efficiently.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AF: Sure I think of this design's mass production and look for a good company that can handle the quality, feasibility, and marketing standards that I have in mind.
FS: What made you design this particular type of work?
AF: It was only the lack of this particular type of work in the market.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AF: Actually the CROCS footwear and LEGO classics influenced this design the most.
FS: Who is the target customer for his design?
AF: It is so vast, almost anybody who looks for a furniture could be the possible costumer, I hope this design gets to people's home as soon as possible.
FS: What sets this design apart from other similar or resembling concepts?
AF: Flexibility Flexibility and Flexibility
FS: How did you come up with the name for this design? What does it mean?
AF: The origin of the name comes from the combination of More and Fuse, which that addresses you can fuse more function and form out of the original package. It brings out a gamification experience for the customer to play with his sense of creativity and renovation to take more out of the product.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AF: A good design comes from teamwork most of the time, and I always work with a few talented individuals. Mozhgan Banaye sarshoury as Art director and graphic designer, Soheil Jami as 3d Modeler, Reza Ansari as 3d artist and renderer, Mostafa Arvand as Design strategist.
FS: What is the role of technology in this particular design?
AF: This design doesn't require any mentionable technology for mass production or use.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AF: According to a recent report by the United Nations Environment Programme (UNEP), approximately 11.3 million tons of furniture waste is generated globally each year. A huge amount of this waste is only because of the variety-seeking soul of modern life. Besides this huge amount of good material waste, It costs lots of money, energy, and time to change furniture, even the carriage and logistics are hard work to do. Morfus can reduce this waste by offering the user a feasible way to make the change so easily and refresh the living environment at a glance.
FS: What are some of the challenges you faced during the design/realization of your concept?
AF: Generally, the hardest challenge in Modular systems is to modify dimensionsŲ scales and relations between these two.
FS: How did you decide to submit your design to an international design competition?
AF: It is one of the best ways to show great work to the world. In my opinion, the best works that remain on the shelves don't mean anything until they appear to the world and get into action.
FS: Any other things you would like to cover that have not been covered in these questions?
AF: I think Modular systems are one of the future aspects of modern design and need more attention, so it is best to have a separated category in design competitions and awards, If I had any authority I would consider this in action.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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