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Auramithra Power Drink Packaging by Arvin Maleki |
Home > Winners > Design #160173 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AM: Auramithra is inspired by the potent synergy of ancient myths and contemporary vitality, combining the mystic elements of "Aura" (spirit) and "Mithra" (sun deity) to manifest a design that empowers and revitalizes. This design aims to connect consumers with the inner energy and radiance associated with these ancient symbols through a modern aesthetic lens.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AM: The focus was on creating a packaging that not only serves its primary function but also tells a compelling story. I aimed to evoke a deep emotional response that aligns with the themes of energy and renewal inherent in the product's branding.
FS: What are your future plans for this award winning design?
AM: We plan to expand its reach by adapting the design to a range of related products, enhancing brand recognition and exploring new markets that value both sustainability and rich narrative in product packaging.
FS: How long did it take you to design this particular concept?
AM: The development of the Auramithra design spanned over a year, involving rigorous research and iterative design processes to perfect the visual and tactile elements.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AM: Auramithra was a self-initiated project, born from my fascination with blending historical elements with modern design techniques to create meaningful consumer products.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AM: The design is currently in production, and we are collaborating with eco-conscious brands to bring this innovative packaging to market, reflecting both aesthetic appeal and environmental responsibility.
FS: What made you design this particular type of work?
AM: My passion for creating designs that are not only visually appealing but also environmentally sustainable and deeply rooted in cultural narratives inspired me to develop Auramithra.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AM: While the concept and execution are original, the process was enriched by studying various successful packaging designs that effectively merged tradition with innovation.
FS: Who is the target customer for his design?
AM: The target customer is the environmentally aware and culturally astute consumer who appreciates both the aesthetic and functional aspects of product packaging.
FS: What sets this design apart from other similar or resembling concepts?
AM: Auramithra distinguishes itself through its use of ancient symbolism intertwined with a minimalist, modern design that communicates power and mystique effectively.
FS: How did you come up with the name for this design? What does it mean?
AM: The name "Auramithra" combines "Aura," representing spirit or breeze, and "Mithra," the deity of the sun, to symbolize the product’s essence of internal energy and illumination.
FS: Which design tools did you use when you were working on this project?
AM: The project utilized state-of-the-art graphic design software, including Adobe Illustrator and Photoshop, to render intricate designs and vibrant colors accurately.
FS: What is the most unique aspect of your design?
AM: The unique aspect of Auramithra lies in its tactile experience—textured symbols and dynamic colors create an engaging, multisensory interaction with the packaging.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AM: This project was a collaborative effort involving graphic designers, materials scientists, and environmental consultants to ensure the packaging was both beautiful and sustainable.
FS: What is the role of technology in this particular design?
AM: Advanced printing technologies and eco-friendly materials were crucial in realizing the vibrant and tactile quality of the packaging while adhering to sustainability standards.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AM: Extensive research into ancient mythology, modern design trends, and consumer psychology was conducted, guiding the creative process to ensure the packaging resonates on multiple levels.
FS: What are some of the challenges you faced during the design/realization of your concept?
AM: Balancing minimalism with rich symbolic content was challenging, as was ensuring the packaging's environmental friendliness without compromising on its visual and tactile appeal.
FS: How did you decide to submit your design to an international design competition?
AM: Submitting Auramithra to the A’ Design Award was a strategic decision to gain international recognition and validate the innovative and sustainable approach of the packaging.
FS: What did you learn or how did you improve yourself during the designing of this work?
AM: The project deepened my expertise in sustainable design practices and reinforced the importance of integrating meaningful narratives into product packaging.
FS: Any other things you would like to cover that have not been covered in these questions?
AM: It's worth noting that Auramithra not only aims to captivate but also to educate consumers about the importance of sustainability and cultural heritage in design, making it a pioneer in its category.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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