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Sheerin Pavilion Exhibition by PMT Partners Ltd.

Home > Winners > Design #159042 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer PMT Partners Ltd. (ZZ) for A' Design Awards and Competition. You can access the full profile of PMT Partners Ltd. by clicking here. Access more information about the award winning design Sheerin Pavilion here.



Interview with PMT Partners Ltd. at Wednesday 22nd of May 2024

FS: What is the main principle, idea and inspiration behind your design?
ZZ: Sintered Stone, a large-format, weather-resistant, and durable engineered material, fills the robust demand in the architecture and decoration industry for large-scale stone, significantly reducing environmental resource depletion associated with quarrying. SHEERIN Pavilion for Guangzhou Design Week 2023, serving as a showcase for sintered stone, employs artificial stone to simulate natural rock, capturing the spatial ambiance of an artificially mined stone canyon. This process of simulation and reproduction establishes an intriguing juxtaposition, where the attributes of the material and the spatial atmosphere interchange and blend the concepts of "artificial" and "natural," creating a captivating and playful environment.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
ZZ: We strive to create a quiet and sacred space that steers clear of dazzling visual effects to encourage reflection and solitude in an era dominated by ubiquitous visual spectacles. Sustainability is a crucial focus for contemplation, and this is precisely why the design places great emphasis on demonstrating recyclable exhibition construction. In China alone, more than 11,000 exhibitions are held annually, attended by a total of 86 million people and generating 119 million cubic meters of construction waste, equivalent to the volume of seven Beijing Olympic stadiums. In the midst of these visually spectacular events, it is essential for us to reflect and act.

FS: What are your future plans for this award winning design?
ZZ: We plan to use this award-winning design as a case study for sustainable development, further deepening its design concepts in environmental protection and sustainability. We will seek to use more eco-friendly materials, adopt energy-saving production processes, and implement strategies for recycling and reuse throughout the product lifecycle to minimize environmental impact and promote efficient resource utilization.

FS: How long did it take you to design this particular concept?
ZZ: It took approximately three months to design this particular concept.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ZZ: We designed this particular concept to meet the demand for innovative products in the market, combined with creative inspiration from our team.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ZZ: We have already produced a prototype and plan to use it for display in our corporate showroom. We currently have no plans to provide it for use by other companies.

FS: What made you design this particular type of work?
ZZ: We designed this particular type of work to challenge conventions, explore new creative directions, and deliver a fresh experience to users.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
ZZ: Yes, we were influenced by other architectural works as well as designs from various other fields, incorporating creative elements and ideas from diverse domains into our design.

FS: Who is the target customer for his design?
ZZ: Our design targets users seeking innovation and high-quality products.

FS: What sets this design apart from other similar or resembling concepts?
ZZ: What sets this design apart is its unique combination of sustainability and innovation.

FS: How did you come up with the name for this design? What does it mean?
ZZ: When naming this design, we chose a name that directly reflects the core functionality and features of the product. The name highlights the main benefits and uses of the product.

FS: Which design tools did you use when you were working on this project?
ZZ: For this project, we used CAD software, 3D modeling tools, and image editing software.

FS: What is the most unique aspect of your design?
ZZ: The SHEERIN Pavilion for 2023 Guangzhou Design Week provides an exhibition space for sintered stones. Artificial stones are employed to simulate the natural ones, aiming to present a spatial ambiance of a mined artificial stone canyon. This simulation and representation create a captivating juxtaposition. The systematic design of space, scene, and structure not only presents the unity of form and force, and the connection between behavior and space, but also provides the possibility of recyclability of the exhibition venue. It is a exploration of sustainable exhibition construction.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ZZ: We collaborated with skilled technicians to complete this design.

FS: What is the role of technology in this particular design?
ZZ: Technology played a central role in this design, enabling innovative features and precise execution.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
ZZ: This is a showcase space for sintered stone materials, primarily aimed at commercial presentation. However, we are keen to avoid overwhelming visual intensity in this commercial exhibition. Therefore, we have created a place of solitude and contemplation through a calm and sacred interior design that is metaphorical of stone mines and caves. To achieve the unique shape of the inverted pyramid, we used PK.PM structural software verifying the feasibility of the steel and timber structure in this configuration, ensuring unity of form and mechanics. The modular design also allows the exhibition space to be reused, which represents our thinking about sustainable design and an attempt to reduce the waste of resources caused by various commercial renovations.

FS: What are some of the challenges you faced during the design/realization of your concept?
ZZ: The most significant challenge in this project is to harmonize the relationship between form and mechanics. Our goal is to create an honest and consistent work that has no discrepancies between its external appearance and its internal forces. For an architect, it is essential to bridge the gap between the invisible forces and the visible form. Therefore, a considerable amount of effort went into structural calculations, iterative development of the form, feedback with the mechanical model and finally the replication of the construction nodes through 1:1 models. Another important consideration was the modular design. To ensure recyclability as part of a sustainable design, we adopted a modular frame system for the skin. At the same time, it was crucial to ensure the convenience of these scaffolds during installation, disassembly, transportation and reassembly. Therefore, a lot of time was invested in iterating the relationships between all components within the entire system.

FS: How did you decide to submit your design to an international design competition?
ZZ: We decided to submit our design to an international design competition because we believe it is innovative and unique, worthy of competing with top design works from around the world.

FS: What did you learn or how did you improve yourself during the designing of this work?
ZZ: During the design process of this work, we learned to be more flexible in facing challenges and continuously improve our creativity and problem-solving skills.

FS: Any other things you would like to cover that have not been covered in these questions?
ZZ: No more, thank you.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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