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Fne Film Festival Design System by Favie Chiu |
Home > Winners > Design #158944 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
FC: The main principle and inspiration behind my design revolve around the visual narrative of a woman contemplating her life. She is depicted as feeling hesitant and apprehensive about making a change, yet surrounded by a vibrant and sparkling atmosphere filled with colorful possibilities. The key idea is to convey the message of courage and empowerment—to encourage the woman to be brave and embrace the unknown future ahead. The imagery of the woman pondering and gazing into the distance reflects the uncertainty of the future and the introspective nature of the journey she is undertaking.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
FC: My main focus in designing this work has been on developing a cohesive visual design system and crafting a compelling key art story. I aimed to create a design that could be applied across various mediums, platforms, and materials while maintaining its integrity and effectiveness. Specifically for the film festival deliverables, I wanted to demonstrate the flexibility of the design system. Each product was designed to serve a meaningful purpose for the audience, with the intention that they would collect and appreciate them as mementos of the festival experience.
FS: What are your future plans for this award winning design?
FC: I am planning on showing at Women in Design SF.
FS: How long did it take you to design this particular concept?
FC: Initially, it took me about 6 months to develop this particular concept. However, due to work and personal commitments, I set it aside for a while. In 2023, I revisited the project, reorganized and rearranged some of the designs, and completed the process in approximately 3 months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
FC: This is a self initiated conceptual project. I was inspired by Miranda July and really want to show my admiration of her film stories.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
FC: No, It is a conceptual project. I am not planning on selling the project, but I would love to collaborate within this concept.
FS: What made you design this particular type of work?
FC: What inspired me to design this particular type of work was my love for creating visual identities and key artwork for campaigns or events. When I watched Miranda's film "Me and You and Everyone We Know," I was instantly captivated by the story. It sparked the idea that it would be amazing if more people could discover and engage with her films, perhaps through a festival where film lovers could come together to share and discuss the meanings of the stories.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
FC: Yes, April Greiman. I was particularly inspired by her bold use of color and collage-style designs. Her work gave me the idea of using bright colors and unknown shapes to convey the quirky and uncertain feelings expressed in Miranda July's film. Greiman's innovative approach to design encouraged me to experiment with unconventional visual elements to capture the essence of the story in my own work.
FS: Who is the target customer for his design?
FC: Women in particular, and people who are interested in knowing Miranda July’s films.
FS: What sets this design apart from other similar or resembling concepts?
FC: What distinguishes this film festival design from other similar concepts is its quirky and playful aesthetic, which effectively captures the essence of Miranda's unique style. Unlike designs that may directly depict the main characters or scenes from the films featured in the festival, this design focuses on a summarized idea inspired by Miranda's films. This approach adds a layer of abstraction and intrigue, setting it apart and making it more memorable for festival attendees.
FS: How did you come up with the name for this design? What does it mean?
FC: The name for this design, "Forever, Never, and Ever," was inspired by the key art story itself. It reflects the theme of uncertainty and contemplation, as the woman depicted in the design ponders her next move and considers her future. These three words encapsulate the range of emotions associated with such moments of decision-making. While "Never" may suggest hesitation or fear of change, "Forever" and "Ever" offer a sense of possibility and courage to embrace the present moment and seize opportunities. Ultimately, the name conveys the idea that the choice to act is transformative—it can lead to a life lived fully, where "Now" becomes both "Forever" and "Ever."
FS: Which design tools did you use when you were working on this project?
FC: Adobe CC, Figma, laser cut machine for prototyping, spray paint for some small elements and book binding for catalog.
FS: What is the most unique aspect of your design?
FC: The most unique aspect of my design is its ability to encapsulate the essence of Miranda's style in a quirky and visually captivating manner. Instead of directly depicting the main characters or scenes from the films featured in the festival, the design offers a summarized representation inspired by Miranda's storytelling. This abstract approach adds a layer of intrigue and originality, setting it apart from more literal interpretations commonly found in similar festival designs.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
FC: I collaborated with the laser cut shop staff to learn techniques for intricate designs. I also consulted friends with industrial design backgrounds for advice on prototyping and spray painting methods.
FS: What is the role of technology in this particular design?
FC: Technology is integral to this design, particularly in prototyping and production. Laser cutting technology enabled intricate designs, while digital design software facilitated conceptualization and refinement.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
FC: My design process was primarily driven by visual research and exploration rather than data or analytical research. I focused on gathering inspiration from various sources, including art, film, and literature, to inform the direction of the key art. This involved collecting mood boards, studying visual trends, and immersing myself in the aesthetic elements that resonated with the storytelling style of Miranda's films.
FS: What are some of the challenges you faced during the design/realization of your concept?
FC: Finding a common thread in Miranda's different films and getting the right materials for the prototype were big challenges. I had to do a lot of digging on materials and get creative to figure it all out.
FS: How did you decide to submit your design to an international design competition?
FC: I decided to submit my design based on a suggestion of a friend. She encouraged me, mentioning that it would be great to let more people know about my work.
FS: What did you learn or how did you improve yourself during the designing of this work?
FC: During the designing of this work, I learned how to utilize various materials to create prototypes. Experimenting with different materials allowed me to effectively convey the mood and essence of the key art story. It was a journey of exploration to find the right physical materials and colors that complemented the digital designs. This experience not only improved my understanding of material properties but also enhanced my ability to translate digital concepts into tangible, tactile experiences.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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