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35 Anos Shalon Logotipo by Eluan Araujo |
Home > Winners > Design #157332 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
EA: The main inspiration was minimalist and modern projects. They wanted it to be a design that could express a modern idea of a new era for the church.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
EA: I wanted to achieve a unique brand, where numbers with geometric shapes, within the golden ratio, could create a harmonious and complete form.
FS: What are your future plans for this award winning design?
EA: The plan is to promote it through all possible channels and use it as social proof of quality and creativity.
FS: How long did it take you to design this particular concept?
EA: This project was developed in two month
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
EA: I sought inspiration from various Chinese designers who create artwork for each Chinese New Year. I aimed to apply a concept based on my client's requests, combined with a minimalist and modern design
FS: What made you design this particular type of work?
EA: What led to creating a project like this was the celebration of the institution's 35th anniversary and its entire journey. I accepted the challenge of developing a unique brand for this celebration
FS: Where there any other designs and/or designers that helped the influence the design of your work?
EA: My reference was based on some Chinese New Year projects
FS: Who is the target customer for his design?
EA: The target client of my project was a religious institution, a church
FS: What sets this design apart from other similar or resembling concepts?
EA: What made the project unique was the generated concept.
FS: Which design tools did you use when you were working on this project?
EA: It was used to develop this project, many hours of research, and attempts through sketches, after choosing the desired shape, I moved to Adobe Illustrator and photoshop to finalize the arts developed to present
FS: What is the most unique aspect of your design?
EA: The most unique aspect of my project is how it fit perfectly with the new phase of the institution that requested the project.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
EA: I carried out this project alone.
FS: What is the role of technology in this particular design?
EA: Technology helped me a lot in research, referencing, and also to validate if it was in the form I wanted, ensuring it didn't resemble any other project.
FS: What are some of the challenges you faced during the design/realization of your concept?
EA: The biggest challenge was to include an element that expresses Christianity alongside the logo.
FS: How did you decide to submit your design to an international design competition?
EA: I had signed up for the A'Design Award newsletter, and when the late registration came, I became interested and decided to take the risk of competing
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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