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Kashmir Ring by Eleonora Federici

Home > Winners > Design #157239 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Eleonora Federici (EF) for A' Design Awards and Competition. You can access the full profile of Eleonora Federici by clicking here. Access more information about the award winning design Kashmir here.



Interview with Eleonora Federici at Saturday 4th of May 2024

FS: What is the main principle, idea and inspiration behind your design?
EF: This design was inspired by the Kashmir paisley motif, and reflects the vibrant fabrics of the Middle East, particularly India.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
EF: My aim was to seamlessly translate the elegance of the Kashmir fabric into a three-dimensional version while avoiding chaos, monotony or predictability.

FS: What are your future plans for this award winning design?
EF: My future plan for this design is to establish it as a renowned choice for women seeking to express their individuality and unique attitude through jewelry.

FS: How long did it take you to design this particular concept?
EF: The project started in Pavia in January 2020 and concluded in Pavia in December 2020. It was a long process as this model was born out of inspiration and evolved during the wax carving process by my own hands. While the concept already existed in my head, the act of carving by hand clarified exactly what I had envisioned.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
EF: No, my design is currently not being produced or used by another company. However, it is part of my collection of wearable art showcased on my website eleonorafedericijewelry.com and available at the exclusive showroom Gioilelleria Marinone in Pavia, Italy. While I am focused on producing and showcasing my work myself, I am open to the possibility of selling the design to individuals or companies who can help elevate its visibility and popularity.

FS: What made you design this particular type of work?
EF: My decision to design this particular type of work stemmed from a convergence of factors. First of all, as always, inspiration. Then I was also driven by a desire to explore the boundaries of wearable art, seeking to create pieces that transcend traditional jewelry concepts and embody artistic expression.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
EF: No, my work is primarily influenced by my own creative vision and style. However, as I mentioned previously, every artist is inevitably influenced, even unconsciously, by their surroundings, experiences, and the work of others.

FS: Who is the target customer for his design?
EF: The target customers for this design are individuals with a discerning taste, drawn to unique and exclusive pieces, akin to the distinctive nature of my jewelry. These are individuals who value possessing items that are rare and not commonly found in others' collections, who perceive high-end design as an investment for the future, and who actively support artists and artistic endeavors, echoing the role of patrons in history.

FS: What sets this design apart from other similar or resembling concepts?
EF: Although it falls into the "domed ring" category, I have strived to be distinctive and embody the essence of a "statement" ring. Nonetheless, despite its size, it is unusually wearable and comfortable. Therefore, I carefully balanced positive and negative surfaces. Complexity and simplicity had to share the same space, in a delicate balance. It is not just a ring, it is a wearable piece of art.

FS: How did you come up with the name for this design? What does it mean?
EF: The name of this design is directly connected with its source of inspiration. I wanted to capture the magic and spiritual allure of India and embody the essence of a Kashmir shawl. The dome shape alludes to our planet, which should embrace Indian culture based on the acceptance of diversity in harmony and balance - all concepts I aimed to represent in my design.

FS: Which design tools did you use when you were working on this project?
EF: For this project, I initially crafted the wax model by hand, employing traditional tools reminiscent of those used by modelists in the past. This included files, saws, a small drill with various bits, a burin, and even some tools commonly used by dentists. Subsequently, I decided to digitize the model using CAD software, specifically Rhinoceros and ZBrush.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
EF: I worked independently on this design, utilizing my high level of specialized skills and expertise.

FS: What is the role of technology in this particular design?
EF: The role of technology in this design primarily involved reproducing it in CAD after I carved the original model by hand. I chose to do this because I wanted to utilize computer-aided design to create renderings and videos showcasing the design with various stone and metal color options.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
EF: As for data or analytical research influencing the design, I didn't conduct any formal research for this particular project. However, I believe that continuous immersion and dedication to one's craft inadvertently contribute to a background of ongoing research. My primary objective was to create a unique and timeless piece of jewelry that transcended fleeting fashion trends.

FS: What are some of the challenges you faced during the design/realization of your concept?
EF: One of the major challenges I encountered during the design and realization of my concept was in the production of the wax model, which I handled personally. The size of the model, coupled with its numerous empty spaces and an average thickness of 1.50 mm, posed significant difficulties in handling without risking breakage.

FS: How did you decide to submit your design to an international design competition?
EF: Submitting my design to an international competition was a decision rooted in multiple motivations. Firstly, I sought broader recognition and exposure for my work, believing that participating in such a platform would provide valuable validation and visibility within the industry. Additionally, as I consider my pieces "wearable art", I aimed to showcase my creations to collectors who appreciate unique jewelry. In 2021-2022, I won the same award with the single earring “The Hummingbird,” marking the beginning of my journey to establish myself as an artist and my designs as coveted pieces in the world of wearable art.

FS: What did you learn or how did you improve yourself during the designing of this work?
EF: Creating this work was a learning experience that greatly contributed to my growth as a designer and modelist. I encountered various challenges, such as delicately handling the wax model and finding the right balance between intricacy and durability. These challenges helped me improve my problem-solving skills and gain a deeper understanding of material limitations. Moreover, I learned the importance of perseverance and adaptability throughout the production process.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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