THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Alskar Lounge Chair by Cassily Danwei Zhao

Home > Winners > Design #156751 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Cassily Danwei Zhao (CZ) for A' Design Awards and Competition. You can access the full profile of Cassily Danwei Zhao by clicking here. Access more information about the award winning design Alskar here.



Interview with Cassily Danwei Zhao at Tuesday 28th of May 2024

FS: What is the main principle, idea and inspiration behind your design?
CZ: The Älskar lounge chair is a testament to the harmonious fusion of nature and modern living spaces. It's a design that nurtures a feeling of well-being and reconnects us with the natural world. Inspired by the graceful forms of Ginkgo leaves, the chair vividly expresses the organic beauty of nature, inviting us to rediscover our connection with the natural world in our daily lives. It's a design that speaks to our innate desire for harmony and tranquility and brings nature's beauty into our homes.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CZ: As I designed the Älskar lounge chair, I focused on seamlessly integrating natural beauty and comfort into modern residential spaces. My goal was to blend organic aesthetics with ergonomic comfort, ensuring that the chair looks beautiful and provides a relaxing and supportive space for users to unwind. I wanted Älskar to be more than just a piece of furniture; I wanted it to be a statement of inspired design, enhancing any living space's overall ambiance and well-being.

FS: What are your future plans for this award winning design?
CZ: My vision for the Älskar lounge chair involves expanding its presence in residential and commercial markets. I would like to collaborate with furniture manufacturers to bring Älskar into more expansive production, ensuring it reaches a broader audience. Moreover, I am eager to explore different materials and finishes, offering diverse options that cater to various aesthetic preferences and interior design styles, enhancing the versatility and appeal of the Älskar collection. For example, I envision producing the chair in cast plastic with a metal base, offering a modern and durable alternative to the original design. This approach opens up numerous possibilities for customization, allowing for a broader range of colors, finishes, and textures to suit different interior design styles and preferences. I am also interested in developing a collection around the Älskar design, incorporating complementary pieces such as side tables, ottomans, and other seating options with the same organic inspiration and ergonomic focus. This collection would provide cohesive design solutions for creating harmonious, nature-inspired living spaces.

FS: How long did it take you to design this particular concept?
CZ: The design of the Älskar lounge chair took 15 weeks from concept to completion. The initial nine weeks were dedicated to concept development, during which I explored various ideas, drew inspiration from nature, and refined the design to capture the essence of Ginkgo leaves. It took six more weeks following the concept development to bring the design to life.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CZ: The Älskar lounge chair design was born from personal inspiration rather than a commissioned project. I wanted to craft a piece of furniture that effortlessly blends natural elements into contemporary living spaces, nurturing a feeling of balance and wellness. I intended to cater to the increasing need for people to re-establish daily connections with nature, particularly in urban settings where such opportunities are scarce. This project enabled me to delve into the fusion of nature and design, pushing the limits of conventional furniture aesthetics while emphasizing ergonomic comfort.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CZ: I am currently in the prototype stage with the Älskar lounge chair and exploring various options for its production. My primary goal is to see this design reach a broader audience, so I am open to collaborating with established furniture manufacturers who share my vision for quality and innovation. I am considering selling and leasing the production rights to ensure the chair is produced to the highest standards and made widely available. On the other hand, I am also contemplating producing the Älskar lounge chair independently. This approach would allow me to control the manufacturing process completely, ensuring that every detail aligns with my original vision and quality expectations. Producing the chair myself would also enable me to experiment with different materials and finishes, such as cast plastic with a metal base, to offer a variety of options to consumers.

FS: What made you design this particular type of work?
CZ: Creating the Älskar lounge chair was a heartfelt endeavor born out of a longing to craft a furniture piece that harmonizes the natural world with contemporary living spaces. I aspired to design a lounge chair that evokes a sense of comfort and well-being, beckoning individuals to unwind in a space that seamlessly merges the natural and the modern. The Älskar lounge chair epitomizes my dedication to crafting designs that are visually captivating and deeply rooted in the natural world, nurturing a harmonious and enriching living environment.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
CZ: I've been deeply inspired by several influential designers and their work while creating the Älskar lounge chair. Hans Wegner's elegant and functional furniture designs, which flawlessly blend form and function, have had a profound impact on my design approach. His ability to create pieces that are not only aesthetically pleasing but also ergonomically comfortable has been a guiding light for me in creating the Älskar lounge chair. Isamu Noguchi's sculptural approach to furniture design and his emphasis on organic forms have resonated deeply with my vision for Älskar. His skill in drawing inspiration from nature and seamlessly integrating it into his designs has encouraged me to explore the natural beauty of Ginkgo leaves and incorporate their graceful curves into my work. Alvar Aalto's innovative use of plywood and his talent for blending organic forms with modernist principles have also influenced my approach to designing the Älskar lounge chair. His designs, which often reflect a harmonious relationship between human beings and their environment, align closely with my design philosophy. The principles of Scandinavian design, characterized by simplicity, minimalism, and functionality, have also played a significant role in shaping the Älskar lounge chair. The clean lines and use of natural materials commonly found in Scandinavian furniture have inspired me to create a timeless and modern design that emphasizes the beauty of natural forms and materials.

FS: Who is the target customer for his design?
CZ: The chair is designed for individuals who appreciate the fusion of nature-inspired aesthetics and modern functionality in their living spaces, including Urban Dwellers, Interior Designers and Architects, Design Enthusiasts, Eco-conscious Consumers, and Comfort Seekers.

FS: What sets this design apart from other similar or resembling concepts?
CZ: The Älskar lounge chair is very special to me, blending my inspiration from nature with comfort and craftsmanship. It is not only visually appealing but also prioritizes exceptional comfort, with contours and the most appropriate angles that support the body and promote relaxation.

FS: How did you come up with the name for this design? What does it mean?
CZ: This name, "Älskar." is rooted in the Swedish word for "love," chosen to symbolize the deep intention of promoting well-being, comfort, and emotional connection within living spaces. It captures the essence of creating a piece that people will cherish, bringing warmth and harmony into their homes. Similar to how the design of the chair draws inspiration from the natural beauty of Ginkgo leaves, the name Älskar embodies a love and admiration for nature.

FS: Which design tools did you use when you were working on this project?
CZ: While working on the Älskar lounge chair project, I used a mix of traditional and modern design tools. Hand-drawing and sketching helped me explore and refine the organic forms inspired by Ginkgo leaves. CAD software allowed for precise adjustments and 3D modeling, while CNC machining and traditional woodworking tools were used in the prototyping stage. I also relied on rendering software to create realistic visualizations of the chair in various settings and materials for presentations to potential manufacturers and clients.

FS: What is the most unique aspect of your design?
CZ: The Älskar lounge chair is special for its seamless integration of nature-inspired aesthetics with ergonomic comfort. Drawing inspiration from the elegant forms of Ginkgo leaves, the chair features smooth curves and rounded edges that evoke the natural beauty of these leaves, creating a visually striking and inviting seating experience. This organic design not only enhances the aesthetic appeal of any living space but also fosters a sense of tranquility and well-being, making users feel more connected to nature.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CZ: As the designer of the Älskar lounge chair, I primarily led the design and development process. Still, I also collaborated with several individuals who brought specialized technical skills and expertise to the project. A key part of the process involved working with a CNC machinist to create the precision-machined metal legs of the chair. Additionally, I consulted with ergonomic experts to ensure that the chair provided optimal support and weight distribution. Their insights helped refine the chair's dimensions and contours to enhance user experience and well-being.

FS: What is the role of technology in this particular design?
CZ: The creation of my Älskar lounge chair was shaped by the thoughtful incorporation of technology. CAD software facilitated precise 3D modeling and design refinement, ensuring visual appeal and ergonomic comfort. CNC machining played a pivotal role in crafting the chair's legs with utmost accuracy and intricate details, complementing the natural curves of the seat. Advanced prototyping tools allowed for material exploration, enabling the consideration of various finishes such as bent plywood and cast plastic with metal bases. Rendering software provided lifelike visualizations to communicate the design to potential manufacturers and clients effectively. These technologies played a significant role in bringing the chair to life.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CZ: To ensure that the chair met both aesthetic and functional goals, I conducted a comprehensive qualitative study focused on user experience and aesthetic preferences. This research included online surveys and in-person interviews to gather insights into how users connect with nature in their living spaces and what elements evoke a sense of comfort and tranquility. Observational studies within residential settings helped to understand user interactions with furniture further. Mood boards were also used to capture and analyze participants' design preferences (my favorite), leading to a design that consistently evoked positive emotional responses and a strong connection to nature.

FS: What are some of the challenges you faced during the design/realization of your concept?
CZ: Creating the Älskar lounge chair was a journey filled with numerous obstacles. Balancing the organic, nature-inspired aesthetics of the Ginkgo leaf with ergonomic comfort was a significant challenge. I had to refine and iterate the design to achieve the perfect balance. Forming the shells of the chair was particularly difficult, and it required innovative methods to achieve the desired shape. Integrating traditional craftsmanship with modern CNC machining techniques to achieve precise details and a smooth finish was also complex.

FS: How did you decide to submit your design to an international design competition?
CZ: I decided to submit the Älskar lounge chair to international design competitions to gain broader recognition and validate my work within the global design community. After investing significant time and effort into the process, I wanted to showcase the design to a broader audience and see how it measured up against other innovative creations worldwide.

FS: What did you learn or how did you improve yourself during the designing of this work?
CZ: Designing the Älskar lounge chair was a deeply impactful journey that enriched my skills and insight as a designer. One of the most valuable lessons I gained was the significance of harmonizing beauty with utility. Crafting a visually captivating piece that also delivers ergonomic support demanded meticulous attention to detail and continuous refinement. I also broadened my understanding of materials and production methods.

FS: Any other things you would like to cover that have not been covered in these questions?
CZ: I want to emphasize the emotional and environmental impact of the Älskar lounge chair. It's not just about its looks and comfort - sustainability was a key consideration in its design. I chose eco-friendly materials and production methods to minimize its environmental footprint. Customization is another important aspect. Älskar can be adapted to various materials and finishes, allowing for a wide range of styles to suit different interiors and personal preferences. This flexibility ensures that the chair can meet diverse aesthetic and functional needs. Lastly, I am committed to continuing this journey of innovative design. Creating Älskar has inspired me to explore new projects that push the boundaries of traditional furniture design while remaining grounded in the principles of sustainability, comfort, and emotional resonance. I am excited to share more of these future endeavors with the design community and beyond.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | View Press-Release


 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.