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Editor Frank Scott (FS) from DesignPRWire has interviewed designer WHYIXD (ZW) for A' Design Awards and Competition. You can access the full profile of WHYIXD by clicking here. Access more information about the award winning design Tender Soul of Ocean here. |
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Interview with WHYIXD at Tuesday 21st of May 2024 FS: What is the main principle, idea and inspiration behind your design? ZW: The main principle and inspiration behind our design, "Tender Soul of Ocean," is to carve out a space where hidden information from the sea is illuminated through light. This concept allows people to reconnect with the ocean's messages and experience a harmonious resonance with the environment. FS: What has been your main focus in designing this work? Especially what did you want to achieve? ZW: In designing this work, our main focus has been to reconnect people with the environment. Our goal is to utilize technology to unveil the hidden aspects of the natural environment and increase people's awareness of their surroundings. FS: What are your future plans for this award winning design? ZW: Winning this award holds profound significance for us as it represents not only a recognition of our efforts but also validation of our vision for blending technology and art. We envision taking this piece even further in the future, leveraging the recognition and dissemination power of this award to reach a wider audience and gain greater visibility. Ultimately, we aim to continue pushing the boundaries of creativity and innovation, inspiring more people and leaving a lasting impact on the intersection of technology and art. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? ZW: We designed this particular concept because our team looks forward every year to creating a piece that is uniquely ours, a concept born from our own imaginations. This design was not commissioned; rather, it was a pursuit of inspiration that we decided to undertake. With a special invitation to exhibit, we are using this opportunity to publicly showcase our new creation at the exhibition. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? ZW: This piece was 100% designed and produced by our team. Following the completion of this prototype, our current focus is on designing a more advanced version that is easy to dismantle and move, allowing the piece to be exhibited in more locations. FS: What made you design this particular type of work? ZW: Our ongoing work has been the creation of digital landscapes using modern technological mediums. However, the medium itself is not our focus but rather a tool for realizing our imagination. In the future, we will continue to develop along this trajectory, continuously seeking different expressions in different eras to create surprises. FS: Where there any other designs and/or designers that helped the influence the design of your work? ZW: In creating this piece, we were influenced by many designers, with one significant inspiration being the renowned work "Rain Room" by Hannes Koch and Florian Ortkrass. Our aim is not only to provide a visual spectacle from afar but also to invite people to step inside and truly feel the impact of the conveyed information. FS: Who is the target customer for his design? ZW: The target audience for this design is broad and inclusive. We envision this piece being exhibited worldwide and appealing to individuals interested in art, technology, and environmental awareness. Ultimately, as the design evolves into smaller installations capable of recreating environmental information, it could potentially appeal to anyone seeking to integrate such devices into their homes. FS: How did you come up with the name for this design? What does it mean? ZW: We came up with the name of this design through deep reflection on its purpose and significance. As the installation is positioned by the coast, we utilize real-time data from sea winds to create dynamic lighting effects, aiming to strengthen the connection between people and the environment. Therefore, we chose the name "Seascape: Tender Soul of Ocean" to express our reverence for nature and our exploration of the connection between humanity and the natural world. FS: What is the most unique aspect of your design? ZW: The most unique aspect of our design lies in our relatively optimistic view towards technology. We believe that technological advancements stem from people's desire for greater communication, rather than just bringing about more destruction. We aspire to use technology to convey more positivity, and we believe that art can infuse technology with emotion and soul, while technology can also bring endless possibilities to art. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? ZW: This design was created in collaboration with professionals from various fields within the WHYIXD team. In this project, each member contributed their expertise, offering diverse perspectives and insights. Through this collaborative effort, we were able to produce the final outcome. FS: What is the role of technology in this particular design? ZW: In this specific design, the role of technology is to provide us with more choices and tools rather than being the focal point of the design. For example, in the selection of lighting mediums, technology enables us to explore and utilize newer liquid light strips, bringing us closer to our envisioned outcome. Similarly, technology aids us in finely judging and transforming wind data to ensure the stability of the piece in adverse weather conditions. Therefore, technology in this design plays a supportive and enhancing role rather than directly constituting its core. FS: What are some of the challenges you faced during the design/realization of your concept? ZW: This piece incorporates a large number of liquid light strips, a newer lighting medium known for its warm color temperature. However, compared to conventional LEDs, it is much more fragile. Given that the entire piece is placed by the seaside in Keelung, where the weather often involves rain and strong winds, ensuring the stability of this material in adverse conditions required significant effort in our structural design. FS: How did you decide to submit your design to an international design competition? ZW: We decided to submit our design to an international design competition for several reasons. Firstly, we believe that this piece has the potential to resonate with a wide audience. Secondly, we hope that by participating in international competitions, we can promote our work to a larger audience and provide more people with the opportunity to see and appreciate our design.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |