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Readey Reset and Detox Brush by Takako Yoshikawa |
Home > Winners > Design #155010 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
TY: The power of self-healing. People heal themselves.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
TY: Designing the sensation of stroking the head with the palm of the hand.
FS: What are your future plans for this award winning design?
TY: Debuting in markets around the world.
FS: How long did it take you to design this particular concept?
TY: About two months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TY: "One morning, inspiration struck.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TY: It has already been released in Japan in November 2023. The initial production batch sold out through pre-orders before release, and additional productions have been made since then.
FS: What made you design this particular type of work?
TY: I planned and designed this product to create a new brand with fresh value within the range of technology held by the manufacturing company.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
TY: What continues to influence me is the creator of this world.
FS: Who is the target customer for his design?
TY: "All genders, everyone who wants to take care of their hair.
FS: What sets this design apart from other similar or resembling concepts?
TY: "I think there's nothing like an electric brush that you can use by placing it on the palm of your hand.
FS: How did you come up with the name for this design? What does it mean?
TY: The concept "Reset and Detox Everyday" has been abbreviated to "Readey."
FS: Which design tools did you use when you were working on this project?
TY: Paper and pen, Mac, and several applications.
FS: What is the most unique aspect of your design?
TY: Organic rounded form.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
TY: Mold specialists at the factory, manufacturer representatives, advisors, etc.
FS: What is the role of technology in this particular design?
TY: Comfortable, ideal hair care.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TY: I researched brushes from all over the world as much as possible.
FS: What are some of the challenges you faced during the design/realization of your concept?
TY: Even with detachable parts, ensuring a stable user experience.
FS: How did you decide to submit your design to an international design competition?
TY: Since I received a recommendation from the A' Design Award...
FS: What did you learn or how did you improve yourself during the designing of this work?
TY: To design more freely and more richly.
FS: Any other things you would like to cover that have not been covered in these questions?
TY: 30 seconds, try using Readey. You will be hooked on the comfort and refreshing sensation of this hair care product.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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