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Safer Food Editorial Design by Alberto March |
Home > Winners > Design #151038 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AM: The editorial brand pieces were inspired by the increasing importance of food safety in the supply chain. 1. The safety of food products has become more challenging due to the global nature of the food supply chain. 2. Food safety incidents, like outbreaks of foodborne illnesses, have shown the risks of consuming unsafe food. 3. Food safety is crucial for public health and can impact millions worldwide. 4. New technologies for detecting and monitoring foodborne pathogens have improved food safety measures. 5. Establishing international agreements and standards, such as the Codex Alimentarius, provides a global framework for ensuring food safety.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AM: The design of the report effectively conveys and recognizes food safety information. The content creation process received guidance from the Technical Advisory Group on Food Safety: Safer Food for Better Health. The report's five strategies were developed through a comprehensive consultation process that involved member states and governmental institutions, United Nations agencies, other intergovernmental organizations, academic institutions, and non-governmental organizations. The input gathered from these entities was incorporated into the report to provide a well-rounded perspective on food safety.
FS: How long did it take you to design this particular concept?
AM: March 2022 to March 2023, Geneva-Switzerland-Barcelona, Spain. The image for the program's brand name, Global Strategy for Food Safety, and the report's cover and layout design took one year to create. This included searching for the right image to represent each segment, creating icons and figures, and making corrections per the editors' suggestions.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AM: It's important to note that the WHO Nutrition and Safety Food Department commissioned an exceptional design. This design is a testament to their commitment to excellence in all areas of their work, and it's worth taking notice of.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AM: The World Health Organization distributes all the pieces created through its website, and some pieces are printed to be distributed among health departments worldwide.
FS: What made you design this particular type of work?
AM: I have been developing and designing editorial publications and social campaigns for health departments in the United States and Europe since 2004, to spread awareness globally.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AM: No
FS: Who is the target customer for his design?
AM: Country health departments, stakeholders, scientists, nurses, and doctors.
FS: What sets this design apart from other similar or resembling concepts?
AM: There is no other concept design that is similar to this one.
FS: How did you come up with the name for this design? What does it mean?
AM: The World Health Organization (WHO) has received support from the Technical Advisory Group on Food Safety: Safer Food for Better Health to develop a name and strategy. WHO has also consulted extensively with scientific experts, Member States, WHO regional advisers in food safety, and international partners. Existing regional food safety action plans and food safety strategies have been taken into account, as well as the recommendations and guidelines of the Codex Alimentarius. Additionally, the draft Strategic Priorities for Food Safety 2022–2031 from the Food and Agriculture Organization of the United Nations (FAO) was considered during the development of the strategy.
FS: Which design tools did you use when you were working on this project?
AM: Illustrator, Photoshop and Indesign
FS: What is the most unique aspect of your design?
AM: The first step was to create a logo for the program that incorporated semi-circle bands to represent data analysis and healthy food consumption. The client also wanted the colour palette to align with the Sustainable Development Goals (SDGs) related to the report's content. The second step was to create five icons to represent the central core of the report consistent with the five strategies. Each strategy aims to build proactive, forward-looking, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate infrastructure. The third step was to create the cover report to convey a robust natural and organic food environment. Step four involved designing the report layout, using the brand's colour palette to differentiate sections and reinforce its identity. I created internal covers with colours linked to the logo's palette to distinguish chapters. The fifth step involved creating PowerPoint slides aligned with the report design and logo and a roll-up banner for conferences worldwide. The project began with the creation of a logo for the program. The logo incorporated semi-circle bands to symbolize data analysis and healthy food consumption. The client requested that the logo's colour palette align with the Sustainable Development Goals (SDGs) related to the report's content. The second step was to create five icons to represent the central core of the report. Each icon corresponds to one of the five strategies. These strategies aim to establish proactive, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate infrastructure. The third step involved designing the report cover to convey a robust natural and organic food environment. The fourth step included creating the report layout, which used the brand's colour palette to differentiate sections and reinforce its identity. I created internal covers with colours linked to the logo's palette to distinguish chapters. The fifth and final step involved creating PowerPoint slides that aligned with the report design and logo. Additionally, a roll-up banner was designed for conferences worldwide.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AM: None
FS: What are some of the challenges you faced during the design/realization of your concept?
AM: The main challenge faced was to choose an appropriate layout design that was structured by sections, colors, and relevant photographs that could effectively depict the specific themes mentioned in each section of the report. The objective was to engage the audience and encourage them to take an interest in the proposed policies and actions related to food safety. Finding suitable photographs was difficult as each photo had to be linked with a specific chain of food systems related to scientific fields and surveillance programs. Food safety is a crucial determinant of human health and access to safe, nutritious food is a basic human right. Since its establishment in 1948, the World Health Organization (WHO) has been dedicated to reducing the impact of foodborne diseases on global health. WHO has played a leading role in assessing global food safety, aiding countries in establishing or strengthening national surveillance systems for food-borne diseases, promoting control and prevention strategies through educational programs, and raising international awareness.
FS: How did you decide to submit your design to an international design competition?
AM: Food safety is a topic that deserves our attention! It's essential to spread awareness about the importance of food safety and educate people on the subject. Let's work together to ensure that everyone has access to safe and healthy food options.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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