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Mood Tree Desktop Memo Holder by Sameh Ibrahim Emam

Home > Winners > Design #148645 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sameh Ibrahim Emam (SE) for A' Design Awards and Competition. You can access the full profile of Sameh Ibrahim Emam by clicking here. Access more information about the award winning design Mood Tree here.



Interview with Sameh Ibrahim Emam at Wednesday 14th of June 2023

FS: What is the main principle, idea and inspiration behind your design?
SE: The main idea was to give a light touch of human interaction within a common national symbol of Japan. The Bonsai tree symbolizes harmony and peace, which was the perfect symbol to use as a concept for the design

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SE: Ease of use and understanding of the hidden meaning right away

FS: What are your future plans for this award winning design?
SE: Manufacturing it on a global scale

FS: How long did it take you to design this particular concept?
SE: 2 months

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SE: It was a Japanese competition about designing stationery that can bring people together and make the embrace their differences

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SE: I may lease the production rights

FS: What made you design this particular type of work?
SE: My love for human-focused design

FS: Where there any other designs and/or designers that helped the influence the design of your work?
SE: No

FS: Who is the target customer for his design?
SE: Mainly it will be in work and study places, so employees, managers, teachers, students, and customer services

FS: What sets this design apart from other similar or resembling concepts?
SE: It is a simple memo holder that can change human behavior

FS: How did you come up with the name for this design? What does it mean?
SE: Because of the bonsai tree

FS: Which design tools did you use when you were working on this project?
SE: Rhino, Cinema 4D, and Octane render

FS: What is the most unique aspect of your design?
SE: It's Japanese essence

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SE: My brother who is working as a Film Director

FS: What is the role of technology in this particular design?
SE: 3D printing wood

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SE: It was a result of many researches that talk about the amount of stress and anxiety in workplaces due to the nature of hiding feelings and current mood

FS: What are some of the challenges you faced during the design/realization of your concept?
SE: The main challenge in this project was how to make this mood shower tool be seen as a normal and beautiful object to be placed on the desktop and also to match the Japanese culture.

FS: How did you decide to submit your design to an international design competition?
SE: by seeing your competition on arch-daily

FS: What did you learn or how did you improve yourself during the designing of this work?
SE: I learned how to improve my presentation

FS: Any other things you would like to cover that have not been covered in these questions?
SE: thanks


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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