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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yukino Shunme (YI) for A' Design Awards and Competition. You can access the full profile of Yukino Shunme by clicking here. Access more information about the award winning design Tsuzumi here.
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Interview with Yukino Shunme at Wednesday 21st of June 2023 FS: What is the main principle, idea and inspiration behind your design? YI: I want my work to be beautiful, comfortable to touch, and easy to clean. FS: What has been your main focus in designing this work? Especially what did you want to achieve? YI: I want to achieve modernity in the tradition. In other words, traditional art should be expressed in a modern form without any compromise. FS: What are your future plans for this award winning design? YI: I would like people around the world to know this shikki design. FS: How long did it take you to design this particular concept? YI: I could not remember exactly, but it suddenly came to mind while I was trying picturing something unique. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? YI: I definitely decide to pursuit my inspiration. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? YI: Though it should be hard for me who is a new comer to this industry, I am producing my work myself. I always think the promotion of my works. FS: What made you design this particular type of work? YI: Great fondness for authenticity of the traditional things or anything. FS: Where there any other designs and/or designers that helped the influence the design of your work? YI: I guess all the things that have persuasiveness and beauty. FS: Who is the target customer for his design? YI: Affluent people who love traditionally sophisticated things to use in everyday life. FS: What sets this design apart from other similar or resembling concepts? YI: This design focuses on the beauty that can be realized only through traditional production process with totally natural materials. And also, all the main items of shikki that I have designed so far are easy to clean after using them because they have no corners. Furthermore, they are repairable and one of technical examples to repair is Kintsugi which uses gold powder. The items would artistically reborn getting new expression with Kintsugi applied. FS: How did you come up with the name for this design? What does it mean? YI: Tsuzumi is Japanese hand drum. I named my design just because of its shape. FS: Which design tools did you use when you were working on this project? YI: Honestly speaking, I did not use no design tools. Just drawing an image and put down the description on a page of Pages on Mac. I want tools for design. FS: What is the most unique aspect of your design? YI: My design is fine to look, to use, and to maintain. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? YI: Yes, artisans. Artisans for wooden base, shitaji, urushi, makie, and roiro respectively. They are truly excellent, especially on the point that they are cooperative with my project in spite of the fact that I am an outsider. FS: What is the role of technology in this particular design? YI: Turning machines for Wooden Base and Shitaji might be said as examples. However, my design is enabled by artisans' professional skills which are accumulated on tradition in a sense. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? YI: I just wanted to realize my design to see what I wanted to get. FS: What are some of the challenges you faced during the design/realization of your concept? YI: Because this design should be realized in the world of traditional craft, it was a little hard for me to make my design understood and welcomed. However, passing through a few adieus, excellent artisans with an open mind accepted me. FS: How did you decide to submit your design to an international design competition? YI: From the start, I have wanted to globally introduce my design, and I found A'Design Competition should be the best one for me. FS: What did you learn or how did you improve yourself during the designing of this work? YI: I have learned that I should not loose my concept even if nobody understand it. Furthermore, I came to know that the artisans want to understand what a designer is trying create, provided that they are the ones who truly have skills to meet the designer's needs as well as an open mind. FS: Any other things you would like to cover that have not been covered in these questions? YI: I believe this design would make people happy with its appearance and comfortableness for use, and it also makes people, even in Japan, wonder why authentic shikki has been shunned.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |