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Korea 195 Grapefruit Biscuit Snacks Packaging by SUN JIAN |
Home > Winners > Design #145537 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
JS: The design of this grapefruit biscuit. The main idea is environmental protection, as packaging is now excessive. Therefore, I wanted to promote the understanding and awareness of packaging through the concept of environmental protection, and also, the whole inspiration is through a traditional Korean culture. The design concept was extracted from the traditional Korean culture.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JS: I am more interested in the future development of design. The direction is in the combination of futurism and realism to produce a new futurism, this is one of my ideas.
FS: What are your future plans for this award winning design?
JS: This is a product that we are working hard to promote to all consumers. To get more recognition is our priority at this stage after the award.
FS: How long did it take you to design this particular concept?
JS: In thinking about it, it will take a lot of time in. And the execution of the design, we have a very short time, it doesn't take too long, we can have the initial design done in about three days.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JS: This particular concept of design is to help give the product a new cultural identity and inspiration, a form of artistic expression inspired by tradition, to better integrate the consumer with traditional culture and to better spread and pass on this beautiful heritage. Cultural heritage.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JS: At the moment, this brand is just starting to do, and then it is also in the promotion stage of the market, if there are more people willing to work for this work. If more people want to get the right to use the product, it is possible. I am able to negotiate with people to jointly promote this product in a better way.
FS: What made you design this particular type of work?
JS: At an early stage, I felt that designers should have their own social responsibility. Nowadays, design is not pursuing social responsibility, but only the form of design, as long as the market needs, everyone is over-considering the packaging or design needs.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
JS: Well. Well, at an early stage, I think designers should have their own social responsibility, but nowadays, design is not pursuing social responsibility, but only the form of design, as long as the market needs, everyone is over-considering the packaging or design needs, then I think we should pay more attention to the social environment, and environmental protection.
FS: Who is the target customer for his design?
JS: The target group of this product. The target group is suitable for all ages, because there are no additives and the biscuits are naturally formed through fermentation.
FS: What sets this design apart from other similar or resembling concepts?
JS: I worked in one of the biggest advertising agencies in Japan. I used to work in one of the biggest advertising agencies in Japan, and I think what I feel very strongly about is the promotion and popularization of the concept of environmental protection, so it has a great influence on my later creation and later design.
FS: How did you come up with the name for this design? What does it mean?
JS: The packaging of many biscuits is more about the flavour and the colour of the biscuit, and it is more about the colour and the flavour that attracts the consumer. And culture.
FS: Which design tools did you use when you were working on this project?
JS: The packaging of many biscuits is more about the flavour and the colour of the biscuit, and it is more about the colour and the flavour that attracts the consumer. And culture.
FS: What is the most unique aspect of your design?
JS: The name of the product is easy to understand and mainly reflects the characteristics of the product and the brand.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JS: no
FS: What is the role of technology in this particular design?
JS: The whole design was done by hand from design to prototype, using 3D software, graphic software and manual production to complete the design.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JS: The most unique aspect, when we choose this environmentally friendly material, we have to consider not only its environmental protection, but also its practicality, and then consider its wear resistance, and then easy to clean such a material.
FS: What are some of the challenges you faced during the design/realization of your concept?
JS: The grinding and cutting technique with foil stamping, and the chart of this environmentally friendly concept, make up this whole. design and. The production of such a process, that in the process, the technical requirements of this is to be more refined
FS: How did you decide to submit your design to an international design competition?
JS: The entire Korean premium market was studied with in-depth understanding, and then and the study of the market ah. As well as a study of the traditional culture of Korean yuzu, and then through a number of academic journals.
FS: What did you learn or how did you improve yourself during the designing of this work?
JS: There are not many choices of materials, because environmentally friendly materials can be used as packaging. Secondly, it is very difficult to handle the edges as a die-cut.
FS: Any other things you would like to cover that have not been covered in these questions?
JS: I think the first thing I want to say is that through this international competition, the design competition can help the brand to be more known and recognized by people, and also to make the product recognized by the industry.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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