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Stamatakis Bakery Rebranding by Antonia Skaraki |
Home > Winners > Design #141269 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AS: The matriarch of the Greek family, with her homemade recipes, embodies the value of family and the love a mother gives to her children.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AS: This is about how a real person became the inspiration for a multi-awarded brand. How the story of a family of Cretan bakers who wanted to pay tribute to their mother and her recipes created something unique yet totally functional. Her guiding spirit guided our design which made her the heroine of the brand. Her face, through the art of lithography, made it alive. Her hair and dress acquired pieces of breads and wheat fields. Her ribbons were made of scraps and leftover papers which instead of being thrown away, became part of the creation.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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