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Are We Womenswear Collection by Au Jie Min |
Home > Winners > Design #139165 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
JA: The initial inspiration come from a video that talk about the biology experiment called Biosphere 2, which is an American biology research to investigate on building a second earth. But the experiment failed due to imbalance of ecosystem which mainly due to exist of human. So, from here, I started to feel that are human become the actual "pest" that caused the Mother Earth sicks, struggling on building second earth at the same time..That's why, this collection named as ARE WE? kind of questioning ourselves as a reminder on our mistakes.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JA: I wish to achieve an awareness towards environment issues and let more people knowing that our Mother Earth used to be as beautiful as we now trying to achieve... Currently, people started to focus on sustainability to "save the earth", to return the nature but it used to be as what we wish for.
FS: What are your future plans for this award winning design?
JA: I hope to use my achievement as a creative evidence for my future career, building my own label which could move towards sustainable fashion brand that make it a part of "moving green".
FS: How long did it take you to design this particular concept?
JA: I designed this collection with lot of researching and sketching over 150+ looks. it takes me a month to finalised the final 8 looks and 4 out of 8 picked to turn into physical pieces. I then took another 2 months to draft and drape, toiling as well as actual pieces productions under the guidance of my lecturer, Ms. Jennifer Kong.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JA: A sense of apologises to the Mother Earth. I suddenly filled with sadness after watching the video of "BIOSPHERE 2" and a short video that show how nature come back and animals start to visit human world during the lockdown period of pandemic. It then makes me wanting to voice up my sadness to nature and highlights how beauty is the Mother Earth.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JA: No. I planned to make this collection as my brand, limited edition collection that used to raise awareness only, not for sale. As I also planned to create those meaningful and awareness based collection as a presentation of designer creativity and for competition entries also. It will be separated from designed retail collection as it will only for awareness campaign usage, plus with only piece produced each look.
FS: What made you design this particular type of work?
JA: I hope to make fashion part of building betterment to the society.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
JA: Yohji Yamamoto. I love the way he expresses design with such a highly tailored pieces and presentation.
FS: What sets this design apart from other similar or resembling concepts?
JA: Most of the "environment saver" concept of collection tend to show up the sadness or down mood of destroyed earth, but I decided to show up the positive and beauty of nature to recall human's memory on the past beauty of Mother Earth. It is also kind of reminding ourselves how does those mistake caused the lost of nature beauty.
FS: How did you come up with the name for this design? What does it mean?
JA: It is a question mark given to question human, are we the actual pest to the earth who keep saying wanting to save the earth but who made the mistake at first.
FS: Which design tools did you use when you were working on this project?
JA: Illustrator and Photoshop for portfolio and designing paper & sheets.
FS: What is the most unique aspect of your design?
JA: The beauty of marine world could be the signature of this collection with the unique creation of "coral-like" netting ball decorated by hand stitching one by one and shapes is originally developed by myself.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JA: no. I discovered by my own "coral-like" layered and folded hand made ball that designed as the overall mail decorations of each looks.
FS: What are some of the challenges you faced during the design/realization of your concept?
JA: The development of producing "coral-like" ornaments are quite challenging as coral is hard structured, but I want to transform it into softer but remaining its structures.
FS: How did you decide to submit your design to an international design competition?
JA: Recommended by my lecturer, Ms. Jennifer Kong.
FS: What did you learn or how did you improve yourself during the designing of this work?
JA: The most learned things are researching. It is important to make the collection much more meaningful and enrich the content and design flow to come out a unique piece.
FS: Any other things you would like to cover that have not been covered in these questions?
JA: no.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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