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Butterfly Brooch by Sayoko Kitai |
Home > Winners > Design #133984 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
SK: “Airiness” and “free” are the concepts of this design.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SK: While using precious materials, I tried to reproduce butterflies’ thin and airy wings.
FS: What are your future plans for this award winning design?
SK: I am really honored that my design won an award in this category of the Award even though mine is an embroidery work. I am committed to making “Art Jewelry” known around the world.
FS: How long did it take you to design this particular concept?
SK: It took me one and half months from the start of this project to its end, two weeks of which are for designing.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SK: I decided to create it.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SK: I produce and am going to produce this design for myself, because the technique used is my original and no one knows how to properly do it.
FS: What made you design this particular type of work?
SK: For my brand, butterflies are a kind of symbol so that I wanted to try new things with butterflies; making an embroidery work true art jewelry.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
SK: No one. It is completely my original.
FS: Who is the target customer for his design?
SK: All the people who have a craving for designs or items that anyone has never had or seen.
FS: What sets this design apart from other similar or resembling concepts?
SK: First, this is simultaneously an embroidery work and a jewelry. Second, it is stitched using the Double-Sided 3D Embroidery technique that I devised, by which the same pattern can be stitched on both sides of a piece. Lastly, this is developed under the concept of “Art Jewelry.”
FS: What is the most unique aspect of your design?
SK: This is an embroidered 3D butterfly whose wings were stitched using the Double-Sided 3D embroidery technique. With this original technique, the same pattern was stitched simultaneously on both sides of the wings. On top of that, the form of these wings can be changed as you like.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SK: No one. I solely designed and crafted this item.
FS: What is the role of technology in this particular design?
SK: At the very start, I examined a lot of pictures and videos online to understand how butterflies’ wings move as usual.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SK: As I mentioned earlier, I examined a lot of pictures and videos as well as encyclopedias for deeper understanding of the butterflies’ movements and their form.
FS: What are some of the challenges you faced during the design/realization of your concept?
SK: This is the first time for me to craft a piece that uses platinum thread and diamonds for its material. As heavier than usual materials are used for this item, I needed to adjust where to place diamonds and wings’ sizes again and again to craft a balanced item. This was the biggest challenge for me.
FS: How did you decide to submit your design to an international design competition?
SK: It was a friend of mine who suggested me to submit one of my works to this Award & Competition. I took her advice because I wanted to let more people know the existence of the form-changeable art jewelry.
FS: What did you learn or how did you improve yourself during the designing of this work?
SK: This was the first time for me to craft a piece that uses platinum thread and diamonds for its material. As I noted earlier, this diamond-encrusted design required me to adjust where to place diamonds and wings’ sizes to craft a balanced item. I once again learned how important overall balance is.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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