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Integration Disaster Prevention Pictogram by Noriaki Mori |
Home > Winners > Design #128155 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
NM: The concept that no one is left behind. To fulfill the mission of equalizing safety disparities.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
NM: Even in Japan, We have witnessed the disparate graphic designs, pictograms, and icons related to the colors and shapes of sea level displays of local governments, and the reality that disaster displays have not been clearly established. I thought that it should be integrated and unified not only in Japan but also in the world.
FS: What are your future plans for this award winning design?
NM: I will strongly appeal to relevant government agencies, local governments, and members of the Diet, including receiving a prestigious award, and will lead to activities that improve society.
FS: How long did it take you to design this particular concept?
NM: About 2 months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
NM: Originally, I entered the Business Design Awards in Tokyo in order to let non-designer classmates from the Graduate School of Adults experience entry into design competitions and winning experiences. However, because I discovered a social issue, I devised this important concept, conducted research and discussions with the members, and directed all the final designs. After that, with the aim of enacting this pictogram on my own, I have been doing lobbying and sales activities for members of parliament and the heads of local governments in small increments alongside other duties.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
NM: I would like to proceed with the license sales contract for the production rights.
FS: What made you design this particular type of work?
NM: I want people from all over the world, including Japan, to take the next action, such as how safe this place is at first glance, and where to evacuate by accessing the hazard map immediately.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
NM: I have an Italian boss who once served. He is a philosopher and a manager, but he has a deep knowledge of design and I learned a lot.
FS: Who is the target customer for his design?
NM: Not only in Japan, but all men and women of all ages in the world.
FS: What sets this design apart from other similar or resembling concepts?
NM: Anyone can understand at a glance how to prepare for water-related disasters such as tsunamis and floods.
FS: How did you come up with the name for this design? What does it mean?
NM: I witnessed the current situation where the sea level display is not unified by the local government, and the current situation where the risk of flooding of the land is not clear, and I strongly thought that the necessary information should be integrated into one simple pictogram. I wanted to convey the meaning of the integration in one word.
FS: Which design tools did you use when you were working on this project?
NM: Adobe Creative Cloud and Microsoft PowerPoint.
FS: What is the most unique aspect of your design?
NM: I am trying to unify by redesigning important signs that are made separately in the world.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
NM: Initially, I was a classmate at a graduate school for working adults. Not all were experts. However, after that, I proposed this pictogram to the director of the disaster prevention research institute and the head of the local government who actually experienced a big earthquake on the third day of his inauguration and took the lead in the restoration, and lobbying is continuing.
FS: What is the role of technology in this particular design?
NM: It is a combination of the QR code technology invented in Japan and the easy-to-understand classification of tsunami and flood wave heights and water levels into three categories, such as the antenna reception sensitivity of smartphones. With the worldwide spread of QR codes released free of charge, it is a format that anyone in the world can use anytime, anywhere by utilizing the technology that is commonly used as infrastructure in various situations.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
NM: I randomly investigated what the current state of sea level display in Japan is, and how the risk of tsunami and flood damage is displayed.
FS: What are some of the challenges you faced during the design/realization of your concept?
NM: There were no particular technical challenges. On the other hand, it is not always possible to find the sea level display of the area just by searching on the Internet. Therefore, every time I visited various parts of Japan, I was looking for an altitude display.
FS: How did you decide to submit your design to an international design competition?
NM: I wanted to raise awareness of the dangers of tsunamis and floods not only in Japan but around the world. I also thought it was necessary to enter an international competition in order to propose unification in this pictogram. In a sense this is my mission.
FS: What did you learn or how did you improve yourself during the designing of this work?
NM: I was keenly aware that the idea of universal design has not yet spread to the world. I strongly realize that it is necessary to develop an even more concise, easy-to-understand and easy-to-use infrastructure in order to support elderly people, people with disabilities, and foreigners if the display is difficult to understand even for healthy people. It became like.
FS: Any other things you would like to cover that have not been covered in these questions?
NM: Everyone in the world should be more aware of natural disasters and work diligently.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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