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New Beacon Hotel by Lichen Ding

Home > Winners > Design #100275 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Lichen Ding (LD) for A' Design Awards and Competition. You can access the full profile of Lichen Ding by clicking here. Access more information about the award winning design New Beacon here.



Interview with Lichen Ding at Monday 4th of May 2020

FS: What is the main principle, idea and inspiration behind your design?
LD: The project is designed to create an interior space with oriental artistic conception and modern aesthetic feeling with the charm of the architectural form of the ancient historical capital.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
LD: The typical symmetrical layout of Chinese style has the body characteristics rich in rhythm and order, and integrates the etiquette culture elements into the modern space, so that the millennial royal life style of ritual sense can be infiltrated and inherited in the modern design context.

FS: What are your future plans for this award winning design?
LD: Will continue to participate in the competition, so that people around the world to see the project.

FS: How long did it take you to design this particular concept?
LD: 3 months

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
LD: Generally, customers trust our intuition and judgment, and are directly entrusted by customers to design with full power. As the person in charge of this project, I personally want to let guests experience and feel something from the design.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
LD: This is a customized design for customers, we hope and is the only one that meets local characteristics

FS: What made you design this particular type of work?
LD: Through the perception of the local scenery and folk culture

FS: Where there any other designs and/or designers that helped the influence the design of your work?
LD: No

FS: Who is the target customer for his design?
LD: Business reception, travel and vacation, family and children

FS: What sets this design apart from other similar or resembling concepts?
LD: The design presentation is made up of three entry courtyards and progressive contextual system related spaces. The space and time are packed in a container of combination of the virtual and the real. Through the contrast of materials and the infinite change of light and shadow, and the unique charm of the project with the combination of the imperial vein, the urban vein and the cultural vein is created by using the fine and greasy features.

FS: How did you come up with the name for this design? What does it mean?
LD: This is the client company ’s own name, which already existed when I received the design task

FS: Which design tools did you use when you were working on this project?
LD: AutoCAD,3D MAX,Photoshop

FS: What is the most unique aspect of your design?
LD: The magic space that art corridor allows people to enter has a unique experience of interaction between space and visual illusion.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
LD: I completed this work with my design team

FS: What is the role of technology in this particular design?
LD: The whole space seems to have no boundary, no focus, infinite extension of the space, and gradual integration of indoor and outdoor, so that visitors can instantly become a "Time Traveler" through the classical and modern, the present and the future based on the interpretation of space materials, light and shadow, and perception.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
LD: Design studies the relationship between people and space, but the timeliness of space is also worthy of attention. The memory of the past often becomes the trigger of the potential emotional resonance of the space, while the classical architectural style is gorgeous and noble in the performance of the space. The design regards the case as a space-time station and opens the past and the future with modern design techniques.

FS: What are some of the challenges you faced during the design/realization of your concept?
LD: The difference in the design of this project lies in the exploration of interesting spatial layouts on a limited scale. Attempts are made to design the interior space in the form of architectural design. Everywhere in the space, a picture with a sense of space and artistic composition can be captured.

FS: How did you decide to submit your design to an international design competition?
LD: After a period of understanding on the competition website, I deeply felt the charm of the competition. The page pictures on the website were beautiful, and the rules and fees of the competition made people feel friendly.

FS: What did you learn or how did you improve yourself during the designing of this work?
LD: I think in our career, in addition to doing some business projects, it will be more meaningful to participate in social projects. Otherwise, our career can only make the world look better, better looking and more useful. That’s all. Here I want to quote a famous saying. “We don’t ask to be eternal beings, we only ask that things do not lose all their meaning.” — Antoine De Saint Exupéry

FS: Any other things you would like to cover that have not been covered in these questions?
LD: No


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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