Pictomato Advertisment Campaign

Pictomato Advertisment Campaign is an innovative self-promotional graphic design project that showcases a meticulously illustrated map of Bern, Switzerland, combining cartographic precision with artistic storytelling. Created in 2020 by Swiss designer Mathias Zimmermann, this comprehensive visual communication initiative serves as both a functional city guide and an artistic representation of personal experiences and professional philosophies. The campaign's centerpiece, the Pictomato Bern City Map, features carefully curated landmarks, insider recommendations, and symbolic representations of the designer's skills and creative approach, executed through sophisticated digital illustration techniques using Adobe Illustrator. The project demonstrates a masterful blend of traditional cartographic elements with contemporary design sensibilities, incorporating bright colors and simple shapes inspired by vintage travel posters and classical signage. This cross-media campaign encompasses multiple touchpoints, including a decorative poster, a series of postcards, animated content, and social media integration, exemplifying a holistic approach to visual brand communication. The campaign's distinctive aesthetic and strategic implementation earned recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category in 2021, acknowledging its excellence in creative concept development, visual impact, and effective communication. The project's success lies in its dual functionality - serving both as an informative city guide and as a creative portfolio piece that effectively communicates the designer's professional capabilities and personal design philosophy, while maintaining high standards of aesthetic appeal and technical execution.

Author: Adam Dawson

Keywords: advertising design, illustrated cartography, visual communication, brand identity, cross-media campaign, self-promotion strategy

SOURCES:
https://competition.adesignaward.com/115395

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