Pure Packaging

Pure Packaging is an innovative packaging design solution created by designers Ouzhu Huang and Qinjie Lu that revolutionizes the presentation of pet water fountains through its distinctive visual approach. The design employs a sophisticated five-angle two-dimensional silhouette representation that directly communicates the product's form to consumers while maintaining artistic integrity. Distinguished by its thoughtful use of gradient blue colorways symbolizing flowing water, the design creates an immediate visual connection to the product's primary function while elevating the aesthetic appeal of the packaging. The design, which garnered recognition with an Iron A' Design Award in the Packaging Design category, utilizes premium materials including Clay Coated News Back (CCNB) cover with ivory board and dumb film, complemented by pearl cotton and art paper, ensuring both durability and visual sophistication. Measuring 300 mm x 210 mm x 220 mm, the packaging solution effectively balances practical functionality with artistic merit, employing a color palette where blue symbolizes water and white represents purity, directly reflecting the product's core attributes. The design successfully overcomes the challenge of maintaining artistic characteristics while providing clear product visualization, demonstrating exceptional innovation in the pet product packaging sector. This packaging solution, which has achieved international market presence across multiple countries, represents a significant advancement in packaging design, particularly in its ability to integrate product representation, brand identity, and aesthetic appeal within a cohesive design language.

Author: Adam Dawson

Keywords: packaging design, pet products, gradient blue, minimalist aesthetics, product silhouette, sustainable materials

SOURCES:
https://competition.adesignaward.com/115549

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