Mrs T Corporate Design

Mrs T Corporate Design is an exemplary corporate identity system developed for a fine food manufactory specializing in tea-infused delicacies, demonstrating a sophisticated approach to visual branding and packaging design. The design system, created in 2016, encompasses a comprehensive range of applications including business cards, packaging materials, and promotional collateral, all unified by a refined aesthetic that reflects the artisanal nature of the products. At its core, the identity features a distinctive logo that functions as a quality seal, executed in golden hot foil printing to convey premium positioning. The design philosophy emphasizes cleanliness and elegance through a predominantly white palette accented by three corporate colors, while the typography selection deliberately echoes the handcrafted nature of the products. The packaging system includes precisely dimensioned components ranging from bags (180 x 260 x 40 mm for large size) to various glass containers, all featuring vacuum-sealing capabilities to ensure food safety and preservation. This corporate design project, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category in 2018, successfully translates the manufacturer's commitment to quality ingredients and traditional recipes enhanced with tea into a cohesive visual language that communicates sophistication and craftsmanship. The design's strength lies in its ability to balance contemporary minimalism with classical elements, creating a brand identity that effectively positions the products in the premium food sector while maintaining visual clarity and functional practicality.

Author: Adam Dawson

Keywords: corporate identity, premium packaging, artisanal branding, tea-inspired design, visual communication, luxury food packaging

SOURCES:
https://competition.adesignaward.com/60957

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