The Heaven Lost Packaging

The Heaven Lost Packaging is an award-winning packaging design that exemplifies the fusion of European mythology with contemporary packaging aesthetics. Created by designer Chan Yiu Chung from Hong Kong, this sophisticated packaging solution was specifically crafted for a premium candle product, featuring a continuous hand-drawn graphic design that encapsulates all sides of the container to create an immersive visual narrative. The design's conceptual foundation draws inspiration from European mythological themes, depicting celestial beings searching for something lost from heaven that has descended to the mortal realm. The packaging employs a minimalist black and white color scheme that enhances its sacred and timeless appeal, while the detailed architectural elements and intricate illustrations evoke the essence of ancient European aesthetic sensibilities. Manufactured using environmentally conscious 240gsm Munken Lynx paper, which provides a natural white shade and an uncoated smooth surface, the packaging demonstrates a commitment to sustainability while maintaining premium quality. The dimensions of 83mm x 83mm x 102mm are precisely calculated to house the candle product while maintaining optimal proportions for visual appeal. The design, which earned recognition with an Iron A' Design Award in the Packaging Design category, successfully addresses the challenge of representing a heavenly perspective on a three-dimensional surface while catering to a sophisticated target audience of cultured intellectuals and literature enthusiasts. The packaging's hand-drawn style and continuous graphic narrative create an engaging unboxing experience that aligns with the product's premium positioning in the market.

Author: Adam Dawson

Keywords: packaging design, European mythology, sustainable packaging, candle box, hand-drawn illustration, luxury packaging

SOURCES:
https://competition.adesignaward.com/128131

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