Butterfly Acrobat Wine Packaging

Butterfly Acrobat Wine Packaging is an innovative and artistically sophisticated wine label design that exemplifies the intersection of narrative storytelling and technical excellence in packaging design. Created by Chilean designer Ximena Ureta, this wraparound label presents a poetic tribute to circus performers through the fantastical tale of Mara, a mysterious butterfly acrobat, rendered in a visually striking composition that harmoniously combines circus imagery with lepidopteran elements. The design, which earned a Silver A' Design Award in the Packaging Design category, showcases exceptional technical achievements in both design conception and production execution, utilizing advanced printing technologies including exacromy (6-color printing) on Frozen Orion Diamond paper with specialized finishes such as mechanical relief, gold foiling, and medium-gloss varnish. Measuring 14x11 centimeters with a 2mm conical adjustment per side, the label features a pearly silver textured appearance and incorporates FSC-certified materials, demonstrating a commitment to environmental responsibility. The design emerged as a creative response to the global pandemic, serving as a metaphor for freedom and hope while celebrating the resilience of performing artists. The intricate artwork depicts thousands of butterflies in a colorful aerial display, their flower-shaped wings creating a dynamic visual rhythm that complements the wine's sensory characteristics. This packaging innovation successfully integrates complex technical requirements with artistic expression, featuring detailed illustrations that combine circus graphics, floral elements, and tasting note visualizations, all while maintaining durability against aging and ultraviolet light exposure.

Author: Adam Dawson

Keywords: wine packaging design, butterfly illustration, circus-themed artwork, premium label design, sustainable packaging, artistic wine label

SOURCES:
https://competition.adesignaward.com/129605

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