Lezai Dental Clinic Logo And Brand Identity

Lezai Dental Clinic Logo and Brand Identity is an innovative visual communication design that exemplifies the sophisticated application of negative space and symbolic representation in contemporary healthcare branding. The design employs an ingenious inversion technique in graphic design, creating a dual-layered visual narrative where positive and negative spaces work in harmony to convey multiple meaningful elements. At its core, the logo cleverly integrates the silhouette of a tooth with representations of adults and children in a circular embrace, effectively communicating the clinic's specialization in dental care for women and children. The thoughtfully selected color palette features low-saturation tones that establish a warm, welcoming atmosphere while maintaining professional credibility. This comprehensive brand identity system, developed between October 2019 and February 2020, encompasses various applications across digital and printed media, supported by a detailed brand guidelines manual that ensures consistent implementation. The design successfully breaks away from the conventional dental clinic visual stereotypes through its unique approach to representing dental healthcare, earning recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The identity system demonstrates exceptional versatility through its vector-based format, allowing seamless adaptation across various scales and mediums while maintaining its core visual impact. The project's success lies in its ability to transform complex brand values into an accessible, meaningful visual language that resonates with its target audience while establishing a distinctive presence in the healthcare sector.

Author: Adam Dawson

Keywords: dental branding, healthcare logo design, negative space logo, visual identity system, pediatric dental design, minimalist medical branding

SOURCES:
https://competition.adesignaward.com/117574

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