Luckinfo Ocean Refreshing Base Serum Packaging

Luckinfo Ocean Refreshing Base Serum Packaging is an innovative cosmetic packaging design that exemplifies the harmonious blend of minimalist aesthetics and functional sophistication in contemporary skincare presentation. This Bronze A' Design Award-winning design, created by Wai Ho Cheung, features a thoughtfully conceived dual-layer packaging system that combines a rigorous exterior with an artistically enriched interior, drawing inspiration from the renowned Japanese Ukiyo-e artwork 'The Great Wave off Kanagawa' to reflect its marine-based ingredients. The design's distinctive characteristics include a frosted-to-clear gradient glass bottle measuring 50mm x 50mm x 95mm, complemented by a pearl white semi-spheric lid and a light blue ribbon accent at the neck. The packaging incorporates advanced oil droplets sedimentation technology, creating a unique blue droplet visible through the clear bottom section of the bottle, while the frosted upper portion elegantly conceals any potential clouding from the mixing process. The outer box employs strategic design elements, featuring a minimal surface treatment with a partially exposed wave illustration at the bottom, creating visual intrigue while maintaining brand integrity. This design solution effectively addresses the challenge of balancing scientific credibility with market appeal, particularly targeting young consumers born between 1995-2000 in the Chinese online marketplace. The packaging's interactive elements, including a special cutting on the folding box and a trimmed gap for immediate bottle visibility, enhance the user experience while maintaining the product's premium positioning. The design's success in merging functional requirements with aesthetic excellence was recognized through its Bronze A' Design Award win in the Packaging Design category, highlighting its contribution to innovative skincare packaging solutions.

Author: Adam Dawson

Keywords: cosmetic packaging design, minimalist aesthetics, marine-inspired packaging, luxury skincare container, gradient glass bottle, innovative serum packaging

SOURCES:
https://competition.adesignaward.com/131384

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