Open Air Corporate Identity

Open Air Corporate Identity is an innovative visual communication system that integrates video mapping with vertical acrobatic dance performances, creating a unique synthesis of digital and physical artistry. This comprehensive identity system, designed by Ana Fatia and Sofia Silva, explores the intersection of organic movement and abstract visualization, manifesting through dynamic graphical elements that represent the fluidity between performers and projected surfaces. The design concept draws inspiration from microscopic particles and atomic structures, creating a visual language that emphasizes freedom, unity, and spatial transformation. The identity system encompasses various print and digital applications, including large-format displays (1185mm x 1750mm), standardized poster sizes, promotional materials, and branded merchandise, all unified through a consistent design language that bridges two-dimensional and three-dimensional spaces. The project, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates technical excellence in combining complex video mapping technologies with performance art elements, creating an immersive visual experience that challenges traditional boundaries of corporate identity design. The system's implementation required precise coordination between digital projections, physical movements, and branded elements, resulting in a cohesive visual narrative that adapts across multiple platforms while maintaining its core artistic integrity. This innovative approach to corporate identity design represents a significant advancement in how visual systems can integrate with performance art and digital technology, establishing new possibilities for experiential branding in contemporary design practice.

Author: Adam Dawson

Keywords: corporate identity design, video mapping integration, visual communication system, performance art branding, digital projection design, experiential identity

SOURCES:
https://competition.adesignaward.com/131473

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