Amaro Lifestyle Store

Amaro Lifestyle Store is an innovative retail concept that exemplifies the convergence of fashion, technology, and lifestyle experiences in contemporary retail design. This architectural masterpiece, spanning 1,300 square meters, represents a significant evolution in retail space design, characterized by its fluid layout and thoughtfully curated environments that seamlessly integrate various lifestyle categories including fashion, beauty, wellness, and technology. The design, conceived by architect Leticia Nobell alongside Marcos Bertelli and Maria Fernanda Ornelas, draws inspiration from feminine curves and natural elements, incorporating raw materials such as concrete, terrazzo, wood, and metal to create a harmonious balance between minimalist aesthetics and warm ambiance. The space features distinctive design elements, including recyclable PVC tubes finished in pink that cleverly conceal display structures, while maintaining flexibility through lightweight, modular furniture systems that facilitate layout modifications. The store's architecture emphasizes open pathways and incorporates advanced technological integrations, such as tablet-equipped fitting rooms and self-checkout points, enhancing the shopping experience through digital innovation. This Silver A' Design Award-winning project in the Interior Space, Retail and Exhibition Design category demonstrates exceptional achievement in creating an immersive retail environment that successfully bridges the gap between digital and physical retail experiences, while addressing the diverse needs of modern consumers through thoughtful design solutions and innovative spatial planning.

Author: Adam Dawson

Keywords: retail design, lifestyle concept store, interior architecture, fashion retail space, experiential shopping, technological integration

SOURCES:
https://competition.adesignaward.com/131705

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