Mao Xin Tea House Visual Identity

Mao Xin Tea House Visual Identity is an award-winning brand identity system that exemplifies the harmonious fusion of traditional tea culture with contemporary design aesthetics. Created in 2018 by designer ChingYu Liu, this visual identity system pays homage to a historic tea house established in 1928 during the Japanese colonial period in Taiwan. The design's cornerstone is a sophisticated logo that symbolically represents the tea house's specialty of two leaves to one root, ingeniously incorporating circular elements reminiscent of Japanese rock gardens to reflect the deep-rooted Zen philosophy inherent in tea culture. The comprehensive identity system encompasses various applications including packaging design, interior and exterior signage, and promotional materials, with careful attention to dimensional specifications for optimal brand presentation. The design successfully bridges generational gaps by appealing to younger audiences while maintaining cultural authenticity, demonstrated through thoughtful implementation across multiple touchpoints such as business cards, menus, and promotional events. The visual identity's significance is further validated by its recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its excellence in combining strategic brand development with cultural preservation. The project's success lies in its ability to encapsulate four generations of tea-farming heritage while creating a contemporary visual language that resonates with modern consumers, effectively communicating the brand's deep emotional connection to local tea culture and its aspirations for future generational continuity.

Author: Adam Dawson

Keywords: visual identity design, tea culture branding, Japanese-inspired graphics, heritage preservation, contemporary brand identity, zen aesthetics

SOURCES:
https://competition.adesignaward.com/132541

Help us improve the Design+Encyclopedia, contribute your alternative definition for Mao Xin Tea House Visual Identity today!

About the Design+Encyclopedia
The Design+Encyclopedia is a crowd-sourced reference of information on design. Unlike other crowd-sourced publications on design, the Design Encyclopedia is edited and actively monitored and publishing is only possible after review of submitted texts. Furthermore, editors of the Design Encyclopedia are mostly consisting of award winning designers who have proven their expertise in their design respective fields. Information posted at design encyclopedia is copyrighted, you are not granted a right to use the text for any commercial reasons, attribution is required. If you wish to contribute to the design encyclopedia, please first register or login to A' Design Award and then start a new design encyclopedia entry.