Satine Jersey Milk

Satine Jersey Milk is an innovative premium dairy product packaging design that exemplifies the fusion of traditional British heritage with contemporary luxury aesthetics. The design, created in 2020, represents a significant advancement in premium milk packaging, utilizing Art Deco styling to convey sophistication and prestige. The packaging's distinctive visual language incorporates iconic British architectural elements and Jersey dairy farm imagery rendered in elegant golden linework against a signature green background, creating a harmonious blend of cultural storytelling and brand identity. The design's technical execution employs high-quality materials, including aluminum foil for the inner pack and iridescent silver paper for the outer box, measuring 346mm x 104mm x 121mm and 45mm x 45mm x 218mm respectively. This sophisticated packaging solution effectively addresses the challenge of communicating the product's unique selling proposition - its use of milk from Jersey cattle, a premium dairy breed - to the Chinese market through artistic interpretation and cultural elements. The design, which earned recognition with an Iron A' Design Award in the Packaging Design category, demonstrates exceptional attention to detail in its execution, from the carefully crafted illustrations to the integration of traditional European design elements such as the sealing wax motif. The project's innovative approach to premium dairy packaging has successfully differentiated it within the competitive pure milk market, establishing new standards for luxury food packaging design while effectively communicating the product's premium positioning and British heritage.

Author: Adam Dawson

Keywords: packaging design, premium dairy, Art Deco aesthetics, British heritage, luxury branding, cultural fusion

SOURCES:
https://competition.adesignaward.com/134131

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