Small Satine Kid Milk

Small Satine Kid Milk is an innovative packaging design solution for premium organic milk products specifically developed for children, featuring a distinctive blend of sophisticated branding and child-friendly visual elements. The design showcases a harmonious integration of natural themes and playful aesthetics, characterized by its signature white and green color palette that maintains brand consistency while introducing childish delight through a carefully crafted IP character. This character, representing a third-grade student, serves as both a mascot and a clever reference to the product's protein content of 3.6g/100ml, demonstrating the design's ability to communicate nutritional information through creative storytelling. The packaging design, which won the Bronze A' Design Award in the Packaging Design category, employs a dual-panel approach where the front features the character's interactions with farm animals, while the rear panel presents a panoramic view of the dairy farm environment, effectively communicating the product's organic origins and natural credentials. The design's technical specifications include a Tetra Pack inner packaging measuring 43mm x 41mm x 102mm, housed within a larger paper box of 265mm x 22mm x 135mm, ensuring both practical functionality and aesthetic appeal. The project, completed in 2021, represents a significant achievement in addressing the growing demand among China's new middle class for premium children's health products, while successfully maintaining the balance between premium brand identity and child-friendly appeal through its innovative use of illustration, typography, and information design.

Author: Adam Dawson

Keywords: organic milk packaging, children's nutrition design, premium dairy products, sustainable packaging design, illustrated brand character, health-focused branding

SOURCES:
https://competition.adesignaward.com/134149

Help us improve the Design+Encyclopedia, contribute your alternative definition for Small Satine Kid Milk today!

About the Design+Encyclopedia
The Design+Encyclopedia is a crowd-sourced reference of information on design. Unlike other crowd-sourced publications on design, the Design Encyclopedia is edited and actively monitored and publishing is only possible after review of submitted texts. Furthermore, editors of the Design Encyclopedia are mostly consisting of award winning designers who have proven their expertise in their design respective fields. Information posted at design encyclopedia is copyrighted, you are not granted a right to use the text for any commercial reasons, attribution is required. If you wish to contribute to the design encyclopedia, please first register or login to A' Design Award and then start a new design encyclopedia entry.