Cocobruni Corporate Identity

Cocobruni Corporate Identity is an innovative visual communication design project that revolutionizes traditional coffee brand identity through its distinctive approach to symbolism and storytelling. Developed in 2010 by a team of Korean designers, this corporate identity system deliberately departs from conventional coffee industry visual tropes, eschewing typical motifs such as coffee beans and brewing accessories in favor of a more sophisticated and emotionally resonant design language. The identity draws profound inspiration from Korean poetry, particularly the metaphorical concept of a bird drawn on white canvas transforming the space into sky, creating a mystique-laden visual narrative that emphasizes care and emotional connection. This strategic departure from industry norms demonstrates exceptional creative vision in brand identity design, establishing a unique market position through its focus on customer sensibility rather than product representation. The design philosophy centers on becoming a messenger of premium taste, incorporating elements that convey expertise and quality while maintaining an air of sophistication and approachability. The project, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, exemplifies how corporate identity design can transcend mere visual representation to create meaningful emotional connections with audiences. Its implementation showcases a harmonious blend of artistic sensitivity and strategic brand positioning, effectively communicating the brand's commitment to excellence through a design language that speaks to both aesthetic refinement and emotional resonance.

Author: Adam Dawson

Keywords: corporate identity design, visual communication, brand identity, coffee branding, Korean design, emotional design

SOURCES:
https://competition.adesignaward.com/22826

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