My Moonfly Gift Box

My Moonfly Gift Box is an innovative packaging design that exemplifies the harmonious fusion of traditional Chinese mythology with contemporary design aesthetics. This sophisticated moon cake gift box, measuring 242x242x75mm, showcases the legendary Moon Palace through an intricate multi-layered 3D paper carving technique that meticulously renders detailed pavilions and palaces. The design's distinguishing feature is its integrated lighting system, which creates a mesmerizing interplay of light and shadow through the carved elements, offering users an immersive and emotionally resonant experience. Developed in Shenzhen during 2020, the packaging employs eco-friendly materials enhanced with embossing and gold stamping techniques, demonstrating a commitment to both sustainability and luxury. The design draws inspiration from traditional Chinese paper carving artistry and poetry, expressing cultural narratives about the Moon Palace while satisfying modern aesthetic sensibilities. Its functionality extends beyond mere packaging, as it transforms into a decorative piece after its primary use, housing six moon cakes and accompanying utensils. The design, which earned a Silver A' Design Award in the Packaging Design category, represents a significant achievement in cultural preservation through contemporary design innovation. Its research-driven approach considered the rising popularity of Chinese retro elements among younger generations, successfully creating a product that serves both practical and cultural purposes while promoting traditional festivities in a modern context.

Author: Adam Dawson

Keywords: packaging design, cultural heritage, moon cake box, paper carving art, lighting design, sustainable packaging

SOURCES:
https://competition.adesignaward.com/134176

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