Cicada Hui Brand Visual Image Design

Cicada Hui Brand Visual Image Design is a sophisticated brand identity system that exemplifies the harmonious fusion of traditional symbolism with contemporary visual communication principles. Created by Chinese designer Wang Jinhua and team in 2021, this comprehensive visual identity project draws inspiration from the cicada, an insect deeply rooted in Chinese cultural symbolism representing perseverance, determination, and longevity. The design's core element features a stylized cicada with open wings, rendered through a modern minimalist approach that symbolizes upward mobility and aspirational growth. The visual system employs a strategic color palette combining yellow, green, and blue tones to convey youth, vitality, and educational excellence, particularly resonating with its target audience in the children's education sector. The implementation of this identity extends to physical manifestations through innovative signage solutions, utilizing wooden materials complemented by aluminum framing and LED illumination, demonstrating a thoughtful consideration of both aesthetic appeal and practical functionality. This design, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, successfully addresses the challenge of integrating traditional cultural elements into a contemporary educational brand identity, creating a visual language that speaks to both heritage and future-forward thinking. The project's execution demonstrates exceptional attention to detail in its typography, color application, and spatial relationships, establishing a cohesive visual system that effectively communicates the brand's commitment to quality education for children aged 3-14 years.

Author: Adam Dawson

Keywords: brand identity design, educational branding, cultural symbolism, visual communication, contemporary logo design, Chinese design aesthetics

SOURCES:
https://competition.adesignaward.com/134386

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