Traackr Brand Identity Redesign

Traackr Brand Identity Redesign is a comprehensive visual communication project that exemplifies the evolution of contemporary brand identity design in the digital age. This sophisticated redesign initiative, completed in 2019, encompasses a holistic transformation of visual elements through the strategic implementation of soft shapes, bold typography, and a vibrant color palette consisting of violet, pink, water leaf, and sunset orange hues. The project, which earned a Bronze A' Design Award in Graphics, Illustration and Visual Communication Design category, demonstrates exceptional attention to the representation of multifaceted brand personality through its systematic approach to visual elements. The identity system was meticulously crafted to harmonize with existing product experiences while introducing fresh, contemporary design elements that effectively communicate sophistication and innovation. The design process, executed across three distinct phases - discovery, research, and implementation - utilized advanced digital collaboration tools and industry-standard design software to create a cohesive visual language that scales effectively across various digital and print applications. The project's scope extended beyond mere visual elements to include comprehensive brand strategy development, resulting in a flexible design system that successfully addresses the challenges of global market presence and cross-platform compatibility. The identity redesign particularly excels in its thoughtful integration of pattern elements and its strategic use of color psychology to represent different aspects of the brand's personality, from business savvy to technological innovation, creating a dynamic and adaptable visual system that effectively supports various communication needs across different touchpoints and markets.

Author: Adam Dawson

Keywords: brand identity redesign, visual communication design, corporate rebranding, digital branding, color psychology, typography design

SOURCES:
https://competition.adesignaward.com/119075

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