Math Alive Brand Identity

Math Alive Brand Identity is an innovative educational brand identity system that exemplifies the intersection of mathematics and visual communication design, crafted to transform abstract mathematical concepts into engaging visual experiences. The comprehensive identity system, which earned a Golden A' Design Award in Graphics, Illustration and Visual Communication Design category, features a sophisticated logotype where letters A and V are seamlessly connected with flowing lines, symbolizing the dynamic interaction between educators and students. The design's foundation draws inspiration from parabolic graphs, incorporating mathematical principles directly into its visual language. This identity system employs a carefully curated color palette and dynamic shapes to balance educational professionalism with approachable aesthetics, making complex mathematical concepts more accessible through visual representation. The brand guidelines maintain strict specifications, including a 1.8:1 aspect ratio for the logo and the implementation of Gotham typeface, ensuring consistency across all applications. The system's key visual elements transform abstract mathematical concepts into three-dimensional graphics, creating an immersive visual language that enhances the digital learning experience. Developed through extensive research into educational technology and visual communication, the identity system successfully addresses the challenge of creating an engaging yet professional educational brand presence, utilizing the art of bricolage to express creative and experiential learning methods. The design's implementation extends across various digital platforms, supporting an interactive learning environment where students can physically engage with mathematical concepts in a virtual space.

Author: Adam Dawson

Keywords: brand identity design, educational technology, mathematical visualization, visual communication, digital learning, interactive education

SOURCES:
https://competition.adesignaward.com/119111

Help us improve the Design+Encyclopedia, contribute your alternative definition for Math Alive Brand Identity today!

About the Design+Encyclopedia
The Design+Encyclopedia is a crowd-sourced reference of information on design. Unlike other crowd-sourced publications on design, the Design Encyclopedia is edited and actively monitored and publishing is only possible after review of submitted texts. Furthermore, editors of the Design Encyclopedia are mostly consisting of award winning designers who have proven their expertise in their design respective fields. Information posted at design encyclopedia is copyrighted, you are not granted a right to use the text for any commercial reasons, attribution is required. If you wish to contribute to the design encyclopedia, please first register or login to A' Design Award and then start a new design encyclopedia entry.