Mminni Alcoholic Beverage Packaging

Mminni Alcoholic Beverage Packaging is an innovative alcoholic beverage packaging design specifically created to appeal to young consumers, featuring a contemporary interpretation of traditional brandy presentation. This groundbreaking design, created by designers Wen Liu, Qiumin Chen, and Weijie Kang, incorporates the concept of X symbolizing unlimited possibilities and exploration, directly addressing the adventurous spirit of younger demographics. The design comprises a sophisticated system including a base wine, blended wine, and a specialized mixing tool set, all contained within dimensions of 198.8mm x 122.8mm x 122.8mm. The primary components utilize glass with decorative firing processes, while the packaging employs advanced plastic molding techniques. The design's distinctive approach challenges conventional brandy packaging paradigms by introducing interactive elements and vibrant color schemes, creating a unique brand identity that resonates with modern consumers. This innovative packaging solution, which won the Golden A' Design Award in the Packaging Design category, represents a significant departure from traditional alcohol packaging by incorporating user interaction through customizable mixing options, thereby transforming the consumption experience into an exploratory journey. The design successfully addresses the challenge of expanding brandy's market presence among younger consumers through its fresh aesthetic approach and interactive elements, while maintaining functional efficiency and brand identity integrity. The project, developed between February and May 2020 in Shenzhen, China, demonstrates exceptional innovation in both its conceptual framework and practical execution, offering a solution that bridges the gap between traditional brandy culture and contemporary consumer expectations.

Author: Adam Dawson

Keywords: packaging design, alcoholic beverage, interactive packaging, youth market, brand innovation, contemporary design

SOURCES:
https://competition.adesignaward.com/119485

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